Sturgis, SD

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Sturgis short-term rental market based on reliable data.

Listings

66 / 266

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$21,748

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$369,376

Median Home Sale Price

Top Earners

$44,571

Top-Earners Revenue

Sturgis

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Sturgis.

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B

Generally Investor friendly

Sturgis Regulations

Sturgis has no local STR ordinance, so investors operate under straightforward statewide requirements (state registration, sales/use tax, health/safety). Only B&Bs or specialty lodging may need a CUP; taxes apply. Nearby towns impose stricter rules and Sturgis could adopt limits, making it friendly but with moderate regulatory risk.

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About Sturgis

Sturgis is a city in Meade County, South Dakota, United States. The population was 7,020 as of the 2020 census. It is the county seat of Meade County and is named after Samuel D. Sturgis, a Union general during the Civil War. Sturgis is notable as the location of one of the largest annual motorcycle events in the world: the Sturgis Motorcycle Rally, which lasts for 10 days beginning on the first Friday of August. It attracts large numbers of motorcycle enthusiasts from around the world. Sturgis is also noted for hosting WCW's Hog Wild/Road Wild events from 1996 to 1999.

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