Performance indicators for the Clark short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Clark.
Loading top listings...
Very Investor friendly
STRs are allowed citywide and treated as a residential use for owner-occupied units, with only basic business registration typically required; non-owner-occupied units may need a CUP but without known caps or high fees, and the city tone is permissive and process-oriented, keeping compliance manageable for investors.
Local STR Agent
STR specialist · Clark, SD
Clark is a small, unhurried community that serves as the county seat of Clark County in northeastern South Dakota. With a population of roughly 1,000 residents, the town has the feel of a classic Great Plains farming community, where grain elevators, wide streets, and quiet residential blocks define the landscape. Clark is perhaps best known as a quiet base for exploring the surrounding Glacial Lakes region of South Dakota, an area shaped by ancient glacial activity and dotted with lakes, wetlands, and prairie. It sits about 110 miles north-northwest of Sioux Falls, the state's largest city, and roughly 65 miles south of Aberdeen, giving visitors a sense of stepping into small-town prairie life well off the main interstates.
One of the closest natural draws is Lake Poinsett, one of South Dakota's larger natural lakes, located in neighboring Hamlin County. About a 30- to 40-minute drive east of Clark, the lake is a regional favorite for fishing, boating, and waterfowl hunting, and its surrounding campgrounds and resorts attract visitors throughout the warmer months. For travelers interested in the broader landscape, the Glacial Lakes region stretches across several counties to the east and north of Clark, offering a network of smaller lakes, public wildlife areas, and country roads that appeal to birders, anglers, and anyone drawn to the open prairie.
To the north, the city of Watertown lies roughly 50 miles from Clark and serves as a regional hub for the area. It offers additional dining, lodging, and shopping options, as well as the Bramble Park Zoo and Lake Kampeska, a sizable recreational lake just outside town. Visitors willing to drive a bit farther can reach the Fort Sisseton State Historical Park in Marshall County, about 90 miles north of Clark, where a preserved 19th-century military fort and its surrounding prairie provide a window into the region's frontier-era past. Aberdeen, slightly closer at about 65 miles north, is home to Wylie Park and Storybook Land, a family-oriented attraction that has been a regional draw for generations.
For short-term rental owners and guests, Clark's appeal lies in its combination of small-town character and access to a surprisingly varied outdoor landscape. The town's quiet, residential setting makes it a comfortable and affordable place to stay, while the lakes, wildlife areas, and nearby regional attractions give travelers plenty of reasons to extend a visit. With Sioux Falls and the I-29 corridor within a couple of hours' drive, Clark is well positioned as a peaceful inland base for exploring northeastern South Dakota.