Pawleys Island, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pawleys Island short-term rental market based on reliable data.

Listings

931 / 2744

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$37,024

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$533,203

Median Home Sale Price

Top Earners

$92,264

Top-Earners Revenue

Pawleys Island

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pawleys Island.

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B

Generally Investor friendly

Pawleys Island Regulations

STRs are permitted without evidence of strict caps or bans, but investors face moderate permitting requirements including a business license, zoning verification, and inspections. The temporary COVID ban shows past regulatory flexibility, but compliance is manageable, and enforcement appears straightforward, supporting investor risk tolerance.

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About Pawleys Island

Pawleys Island, South Carolina, is a small, picturesque town located on the Atlantic coast. Known for its serene beaches and laid-back atmosphere, it has a population of approximately 130 people, making it one of the smallest incorporated communities in South Carolina. Pawleys Island is situated about 70 miles northeast of Charleston, SC, and roughly 25 miles south of Myrtle Beach, SC, providing relatively easy access to these larger cities while maintaining its tranquil charm.

One of the key appeals of Pawleys Island for short-term rentals is its beautiful, unspoiled beaches. The island is renowned for its "arrogantly shabby" aesthetic, offering a unique mix of historic charm and natural beauty. Landmarks such as the Pawleys Island Historic District—Map—highlight the town's long history, dating back to the 18th century.

Additionally, the island is home to several well-known sites that attract visitors, including the Pawleys Plantation Golf & Country Club—Website— designed by Jack Nicklaus. Other popular spots close to the island include Brookgreen Gardens—Website—a stunning sculpture garden and wildlife preserve located about 10 miles north in Murrells Inlet. The nearby Huntington Beach State Park—Website—offers additional opportunities for outdoor recreation, including bird watching, fishing, and exploring historic sites.

Overall, Pawleys Island provides a perfect blend of peace, natural beauty, and historical intrigue, making it a highly attractive destination for short-term rentals, particularly for those seeking a quiet coastal retreat with convenient access to larger urban centers and cultural landmarks.

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