Marion, SC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Marion short-term rental market based on reliable data.

Listings

16 / 38

Reliable / Active

Cap Rate

18%

Middle-Earners Gross Yield

Revenue

$25,952

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$144,565

Median Home Sale Price

Top Earners

$39,438

Top-Earners Revenue

Marion

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marion.

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C

Challenging to Investors

Marion Regulations

Marion treats STRs under NAICS lodging categories, so STRs are permissible primarily as hotels/motels in limited commercial zones; residential districts generally prohibit lodging uses and require conditional-use B&B approval in select areas. There is no dedicated city STR permit/license program, forcing investors to navigate zoning approvals, building/fire inspections, business licensing, and state/local tax registrations without a clear, streamlined STR pathway. The uncertainty around use eligibility and compliance steps raises investor risk despite the absence of hard caps and an overall neutral tone.

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About Marion

Marion is a city in and the county seat of Marion County, South Carolina, United States. It is named for Francis Marion, a brigadier general from South Carolina in the American Revolutionary War. The population was 6,939 at the 2010 census.

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