Hilton Head Island, SC
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Hilton Head Island short-term rental market based on reliable data.
Listings
3262 / 9131
Reliable / Active
Cap Rate
6%
Middle-Earners Gross Yield
Revenue
$47,518
Middle-Earners Revenue
Occupancy
62%
Middle-Earners Occupancy
Home Value
$762,247
Median Home Sale Price
Top Earners
$104,923
Top-Earners Revenue
Hilton Head Island
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Hilton Head Island.
Loading top listings...
Challenging to Investors
Hilton Head Island Regulations
STRs are permitted citywide but come with moderate permitting and compliance: $250 STR permit + $10 business license + revenue-based business tax + 10% A‑Tax, site plans, and required 24/7 one‑hour response, with extra registration fees in Sea Pines/Palmetto Dunes. Pending 2026 amendments add inspections, parking caps, and life‑safety controls, creating a known but non‑trivial compliance burden that limits investor friendliness.
Local STR Agent
STR specialist · Hilton Head Island, SC
About Hilton Head Island
Hilton Head Island is a renowned resort town located in Beaufort County, South Carolina. It boasts a residential population of approximately 39,000 people. The island is about 40 miles northeast of Savannah, Georgia, which is the closest major city, making it conveniently accessible for visitors seeking short-term rentals.
Hilton Head Island is particularly appealing for vacationers due to its abundant natural beauty and recreational opportunities. Spanning over 42 square miles, the island features 12 miles of pristine beaches along the Atlantic Ocean, attracting beachgoers and water sports enthusiasts alike.
One of the prominent landmarks is the historic Harbour Town Lighthouse in Sea Pines, which offers panoramic views and is a key part of the island's history and appeal. For more information, you can visit Sea Pines Resort.
The island also hosts numerous golf courses, including the Harbour Town Golf Links, which is part of the PGA Tour's RBC Heritage Tournament. Golf aficionados can find more details at Harbour Town Golf Links.
For nature lovers, the Pinckney Island National Wildlife Refuge provides 4,053 acres of rich wildlife habitats, marshes, and walking trails, ideal for bird-watching and photography. Details can be accessed through the U.S. Fish & Wildlife Service.
Additionally, the island is famous for its extensive network of bike paths, making it easy to explore and navigate. Families and outdoor enthusiasts can enjoy the scenic routes described on the Hilton Head Island Bike Trails.
The island's appealing climate, natural attractions, and well-developed tourist infrastructure make it a prime destination for short-term rentals, offering a perfect blend of leisure and luxury.