Greenville, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Greenville short-term rental market based on reliable data.

Listings

1427 / 2772

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$28,646

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$330,858

Median Home Sale Price

Top Earners

$56,917

Top-Earners Revenue

Greenville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Greenville.

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C

Challenging to Investors

Greenville Regulations

STRs are technically allowed but heavily confined to limited commercial/mixed‑use zones; new residential STRs have been banned since July 15, 2023, and investors face multi‑permit requirements, a $1M liability minimum, and active enforcement with no grandfathering.

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About Greenville

Greenville is a mid-sized city in the upstate region of South Carolina, serving as the seat of Greenville County. With a city population of roughly 70,000 to 90,000 residents and a metro area of more than half a million, it has earned a reputation as one of the most livable small cities in the American Southeast. Its character blends a walkable, restaurant-filled downtown with easy access to the foothills of the Blue Ridge Mountains, and it is widely considered a gateway to outdoor recreation in the southern Appalachians. The nearest major city is Charlotte, North Carolina, which lies about 100 miles to the northeast, roughly a 1.5- to 2-hour drive via Interstate 85.

The heart of Greenville is Falls Park on the Reedy, a lush public garden set in the downtown gorge where the Reedy River tumbles over a series of waterfalls. The park is best known for the curving Liberty Bridge, an elevated pedestrian suspension walkway that lets visitors hover directly above the cascades. Located just minutes from nearly any point in the city, Falls Park is a year-round draw that anchors Greenville's walkable downtown core.

Just north of the city, Paris Mountain State Park offers an easy escape into the foothills. Roughly a 15-minute drive from downtown, the park surrounds a small mountain lake, with shaded hiking loops, picnic shelters, and a historic stone bathhouse left over from a 1930s-era camp. It is a popular spot for families and trail runners looking for a quick nature break without leaving the metro area.

For a deeper mountain experience, Table Rock State Park sits about 45 minutes to the northwest in Pickens County, on the slopes of the dramatic Blue Ridge escarpment. The park is named for the sheer granite face of Table Rock Mountain and offers miles of strenuous hiking, a tranquil lake, and rustic mountain cabins. Nearby, the Caesar's Head State Park features even more sweeping views, including the towering Raven Cliff Falls, a short drive beyond Table Rock.

Running through it all is the Swamp Rabbit Trail, a 22-mile multi-use greenway that follows an old rail corridor from downtown Greenville north to the town of Travelers Rest. It links neighborhoods, parks, and breweries, and is one of the most popular cycling and running paths in the region.

Greenville's blend of a compact, amenity-rich downtown, mild year-round weather, and proximity to the mountains makes it a particularly strong base for short-term rentals. Guests can spend a morning on a patio in Falls Park, an afternoon hiking in Paris Mountain, and an evening sampling the restaurants along Main Street, all without straying far from their front door.

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