Folly Beach, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Folly Beach short-term rental market based on reliable data.

Listings

731 / 1120

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$107,355

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$1,021,686

Median Home Sale Price

Top Earners

$212,790

Top-Earners Revenue

Folly Beach

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Folly Beach.

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C

Challenging to Investors

Folly Beach Regulations

Folly Beach allows STRs but with a capped system (800 ISTR licenses, currently full), strict compliance rules (no license transfers, minimum 28 nights, 72‑day owner‑occupied limit), and fees that scale with revenue. These constraints make entry and ongoing operations challenging for new investors.

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About Folly Beach

Folly Beach, South Carolina, is a charming coastal city known for its beautiful beaches and laid-back atmosphere. Located approximately 11 miles from the historic city of Charleston, Folly Beach attracts both tourists and locals seeking a serene and picturesque getaway. The city has a population of around 2,600 residents, which swells during peak tourist seasons.

Folly Beach is renowned for its accessible and pristine coastline, with the Folly Beach Pier being a central landmark. The pier extends more than 1,045 feet into the Atlantic Ocean and offers stunning views, fishing opportunities, and a variety of dining options. More information about the pier can be found on its dedicated website.

Another significant landmark is the Morris Island Lighthouse, located just off the coast. This historic structure dates back to 1876 and stands as a testament to the area's maritime heritage. Although it's not open to the public for tours, it is a popular subject for photographers and history enthusiasts. Details about the lighthouse can be accessed here.

Folly Beach County Park is another major attraction. This family-friendly park features wide beaches, picnic areas, and ample opportunities for surfing, fishing, and bird watching. The park serves as a great spot for visitors to relax and soak in the natural beauty of the region. Visitors can learn more about the park and its amenities here.

Given its proximity to Charleston, Folly Beach also benefits from easy access to the historical and cultural attractions of its larger neighbor, making it an appealing option for short-term rentals. Its blend of natural beauty, historical landmarks, and family-friendly amenities make Folly Beach a desirable destination for a wide range of visitors.

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