Columbia, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Columbia short-term rental market based on reliable data.

Listings

1246 / 2593

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$32,761

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$226,769

Median Home Sale Price

Top Earners

$65,606

Top-Earners Revenue

Columbia

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Columbia.

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C

Challenging to Investors

Columbia Regulations

STRs are allowed but face a 365-day moratorium on new permits in most residential districts, strict occupancy/parking/age/screening rules, neighbor notice, minimum stay, dual business licenses, and non‑owner permit fees up to $300—all of which add cost/compliance complexity and suppress new investment.

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About Columbia

Columbia, the capital city of South Carolina, is a vibrant and historically rich location, ideal for short-term rentals. With a population of approximately 136,000 people, it offers a blend of modern amenities and southern charm. Columbia is conveniently located about 115 miles southwest of Charlotte, North Carolina.

Key landmarks within the city enhance its appeal for short-term renters. The South Carolina State House, a stunning architectural marvel, is a must-see (https://www.scstatehouse.gov/)..) The Riverbanks Zoo and Garden, recognized as one of the best zoos in the country, provides a wonderful day out for families (https://www.riverbanks.org/)..)

Columbia is also home to the University of South Carolina, adding a youthful and energetic vibe to the city (https://www.sc.edu/)..) For history enthusiasts, the South Carolina State Museum offers diverse exhibits ranging from cultural history to science and technology (https://www.southcarolinastatemuseum.org/)..)

Additionally, the Congaree National Park provides natural beauty and outdoor recreational activities just a short drive from the city center (https://www.nps.gov/cong/index.htm)..) Columbia's combination of historical significance, educational opportunities, family-friendly attractions, and natural beauty make it an attractive option for short-term renters looking for diverse experiences.

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