Norman, OK

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Norman short-term rental market based on reliable data.

Listings

460 / 842

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$26,222

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$257,977

Median Home Sale Price

Top Earners

$48,417

Top-Earners Revenue

Norman

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Norman.

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B

Generally Investor friendly

Norman Regulations

Norman allows STRs citywide except in several industrial zones, requiring a $200 license (including inspection), neighbor notification, an online portal (Deckard), and monthly 8% lodging tax filing. A four-license cap and special-use review for PUD/SPUD and additional units introduce complexity, but the rules are clear and compliance is a known process.

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About Norman

Summary of the Appeal of Norman, OK for Short Term Rentals

Overview of Norman, OK: Norman is a vibrant city located in the central part of the state of Oklahoma. It lies approximately 20 miles south of Oklahoma City, the state's capital and closest major urban center. As of the most recent census, Norman boasts a population of around 128,000 people, making it the third-largest city in Oklahoma.

Proximity to Major City: Given its close proximity to Oklahoma City—a mere 30-minute drive—Norman offers residents and visitors the charm of a smaller town with quick access to the amenities and opportunities found in a larger metropolitan area.

Landmarks and Attractions: Norman is home to several notable landmarks and attractions that make it a compelling destination for short-term rentals. These include:

  1. The University of Oklahoma (OU): One of Norman's most prominent features is the University of Oklahoma, a major draw for students, faculty, and sports enthusiasts. OU’s campus is home to several points of interest:

    • Gaylord Family Oklahoma Memorial Stadium
    • Fred Jones Jr. Museum of Art
    • Sam Noble Oklahoma Museum of Natural History
  2. Lake Thunderbird State Park: This park offers outdoor enthusiasts opportunities for camping, hiking, and water activities. It features two marinas, a swimming beach, and multiple picnic areas.

    • Lake Thunderbird State Park
  3. National Weather Center: The National Weather Center, located on the OU campus, is a hub for meteorological research and education. Tours are available, offering a unique insight into weather prediction.

    • National Weather Center
  4. Historic Downtown Norman: Norman's downtown area boasts a variety of dining, shopping, and entertainment options. The area hosts several annual events and festivals, making it a lively spot for visitors.

    • Downtown Norman

Conclusion: Norman, OK, with its blend of educational, cultural, and recreational resources, offers a unique appeal for short-term rentals. Its proximity to Oklahoma City enhances its allure, providing renters with a balanced experience of small-town charm and urban convenience. Its landmarks and activities serve as strong incentives for those considering a stay in this dynamic city.

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