Jay, OK

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Jay short-term rental market based on reliable data.

Listings

39 / 78

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$19,241

Middle-Earners Revenue

Occupancy

35%

Middle-Earners Occupancy

Home Value

$242,806

Median Home Sale Price

Top Earners

$33,185

Top-Earners Revenue

Jay

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jay.

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B

Generally Investor friendly

Jay Regulations

Jay explicitly permits STRs citywide and has a low‑regulation environment, with minimal local licensing and no caps, keeping compliance simple and costs low. The main friction is the state STR license and unclear local lodging taxes, which add modest steps but remain manageable. Enforcement tone is supportive, and operational constraints are minimal.

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About Jay

Jay is a small town in northeastern Oklahoma and serves as the county seat of Delaware County. With a population of approximately 2,500 residents, it has the unhurried, friendly character of a rural Oklahoma community nestled in the foothills of the Ozark Mountains. The town is best known as a gateway to Grand Lake o' the Cherokees, one of Oklahoma's largest and most popular reservoirs, and the broader lake region that draws outdoor enthusiasts year-round. The nearest major city is Tulsa, located about 75 miles to the southwest, roughly a 90-minute drive away.

The biggest draw in the area is Grand Lake o' the Cherokees, a sprawling reservoir with more than 46,500 surface acres of water stretching into both Oklahoma and a small portion of Arkansas. Just a few minutes north of downtown Jay, the lake draws visitors year-round for fishing, boating, swimming, and lakeside recreation. Surrounding communities like Grove, Disney, and Langley line the shoreline with marinas, restaurants, and waterfront homes, and the lake hosts numerous fishing tournaments and family gatherings throughout the year.

A short drive east of Jay sits the small community of Disney, Oklahoma, which rests along the southern shore of Grand Lake. The town has a distinctive backstory connected to the Disney entertainment family, though the original American Fort Disney amusement park closed decades ago. Today it remains a curious stop for travelers exploring the lake region, with a few local establishments and easy access to the water.

About 20 minutes northeast of Jay lies Natural Falls State Park, a small but scenic preserve best known for its 77-foot waterfall cascading through a rocky gorge. The park is also recognized as a filming location for the 1974 adaptation of "Where the Red Fern Grows." Visitors come for the short hiking trails, picnic areas, and campground, making it a popular day trip for those staying in or near Jay.

For those drawn to the area's Native American heritage, the Cherokee Heritage Center in Tahlequah sits roughly 45 miles south of Jay. The center preserves the history, language, and traditions of the Cherokee Nation, which has deep ancestral roots in this part of Oklahoma. Tahlequah itself, the capital of the Cherokee Nation, offers additional historic sites, restaurants, and a walkable downtown well worth a half-day excursion.

Jay presents a compelling case for short-term rental ownership thanks to its combination of small-town affordability and proximity to one of Oklahoma's premier lake destinations. Grand Lake brings a steady flow of visitors during the warm-weather months for fishing tournaments, boating, and family vacations, while the surrounding state parks, lake communities, and cultural attractions provide reasons to visit in cooler seasons as well. Operating costs remain modest in a town of this size, yet the area's reputation as a regional recreation hub ensures a reliable base of prospective guests seeking a quieter alternative to the busier lakeside resorts.

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