Wilson, NY

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wilson short-term rental market based on reliable data.

Listings

23 / 54

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$36,664

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$273,957

Median Home Sale Price

Top Earners

$61,636

Top-Earners Revenue

Wilson

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wilson.

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C

Challenging to Investors

Wilson Regulations

STRs are explicitly allowed in both Town and Village, but investors face a multi-step, inspection-heavy permitting process with detailed safety, occupancy, and operational requirements, plus recurring septic/insurance and inspection costs. The Village’s hard cap of 25 STRs further constrains opportunities. Enforcement is active with fines and possible revocation, making compliance costly and management-intensive.

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About Wilson

Wilson is a small town in Niagara County, New York, nestled along the southern shore of Lake Ontario roughly midway between Buffalo and the Canadian border. The town has a population of approximately 5,800 residents and carries the unhurried character of a working lakeside community, with a historic harbor, family farms, and acres of apple orchards and vineyards stretching across the surrounding countryside. Wilson is best known as a gateway to the Niagara Falls region and the broader Lake Ontario wine country, drawing visitors who want a quieter, more pastoral base than the busier tourist towns upstream.

Just minutes from the village center, Wilson-Tuscarora State Park stretches along a bluff overlooking Lake Ontario and offers a sandy swimming beach, picnic areas, and a small boat launch. The park is especially popular in summer for sunbathers, swimmers, and anglers, and it sits only a few miles from Wilson's main residential and harbor areas, making it a convenient draw for vacation rental guests seeking a low-key beach day without the crowds of larger lakeside parks.

About twenty miles to the northwest, Old Fort Niagara stands at the mouth of the Niagara River where it meets Lake Ontario. The well-preserved 18th-century fort, originally built by the French and later held by the British and Americans, hosts reenactments, exhibits, and tours throughout the warmer months. The drive from Wilson to the fort typically takes around 35 to 40 minutes, and visitors often pair the stop with a scenic drive along the river's edge.

A short drive in the opposite direction leads into the heart of the Niagara Wine Trail, where dozens of small wineries are tucked among the orchards and vineyards of the Lake Ontario fruit belt. The region's cool-climate wines, particularly rieslings and ice wines, draw weekend visitors from Buffalo, Toronto, and beyond. Tasting rooms are scattered within roughly a 20-mile radius of Wilson, making the town a natural home base for a wine country weekend.

Wilson is a compelling base for short-term rentals precisely because it offers something the more heavily trafficked Niagara-area towns often cannot: a genuinely quiet, rural setting within easy reach of major attractions. Guests can spend a morning on the Lake Ontario beach, an afternoon sampling wines along the trail, and an evening watching the sunset over the harbor, all while remaining within a comfortable drive of Niagara Falls, Buffalo, and the broader Western New York recreation corridor. That balance of seclusion and accessibility gives the town a distinct appeal for travelers who want the region's marquee experiences without the bustle of staying right on top of them.

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