Performance indicators for the Reno short-term rental market based on reliable data.
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Reliable / Active
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Middle-Earners Revenue
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Middle-Earners Occupancy
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The highest-performing listings in Reno.
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Generally Investor friendly
Allowed but require moderate permitting (business license, safety inspections, insurance, platform registration), ongoing annual renewals, and 13% TOT; enforcement appears active with significant daily fines; jurisdictional split and lack of clear city-specific caps/fees add complexity but the process is defined and generally manageable for investors.
Local STR Agent
STR specialist · Reno, NV
Reno, Nevada, known as "The Biggest Little City in the World," is a thriving urban area located in the northwestern part of the state. As of the latest data, Reno has a population of approximately 250,000 residents. The city is situated about 140 miles northeast of Sacramento, California, which is the closest major city. Reno is renowned for its vibrant culture, entertainment options, and proximity to a variety of natural attractions.
Key landmarks in Reno include the iconic Reno Arch (https://www.visitrenotahoe.com/things-to-do/attractions/reno-arch/),,) which welcomes visitors to the downtown area, and the Truckee Riverwalk (https://www.reno.gov/Home/Components/FacilityDirectory/FacilityDirectory/159/94),,) a scenic walking path along the Truckee River. The National Automobile Museum (https://www.automuseum.org/)) boasts a significant collection of vintage cars, while the Nevada Museum of Art (https://www.nevadaart.org/)) offers diverse exhibitions and educational programs. Additionally, Reno hosts several annual events, such as the Reno Air Races and Hot August Nights, which attract numerous tourists.
For outdoor enthusiasts, the nearby Lake Tahoe (https://www.visitinglaketahoe.com/)) and the Sierra Nevada mountains provide ample opportunities for skiing, hiking, and water sports. Moreover, the city's growing tech sector and the presence of the University of Nevada, Reno make it an appealing destination for both short-term and long-term stays.
Overall, Reno's mix of urban amenities, cultural landmarks, and natural beauty, coupled with its relative proximity to Sacramento, makes it an attractive option for short-term rentals.
