Ruidoso Downs, NM

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Ruidoso Downs short-term rental market based on reliable data.

Listings

20 / 33

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$12,545

Middle-Earners Revenue

Occupancy

35%

Middle-Earners Occupancy

Home Value

$232,048

Median Home Sale Price

Top Earners

$36,561

Top-Earners Revenue

Ruidoso Downs

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ruidoso Downs.

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B

Generally Investor friendly

Ruidoso Downs Regulations

STRs are explicitly allowed both citywide in Ruidoso Downs and in the Village of Ruidoso, but Ruidoso imposes a $300 annual permit fee with mandatory compliance inspections and occupancy/parking limits plus a 'three strikes' enforcement policy, while Ruidoso Downs has only a modest $35 business license and standard registrations; overall permitting is manageable with no meaningful caps.

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About Ruidoso Downs

Ruidoso Downs is a small city in Lincoln County, New Mexico, with a population of roughly 2,500 residents. Best known as the home of the celebrated Ruidoso Downs Racetrack, this quiet community sits in the Sacramento Mountains of southern New Mexico and serves as a gateway to the broader Lincoln Country region, including the adjacent village of Ruidoso. The nearest major city is Albuquerque, located about 150 miles to the northwest, and the surrounding landscape of pine-forested mountains and high desert gives the area a relaxed, recreational feel that draws visitors year-round.

The centerpiece of the town is the Ruidoso Downs Racetrack, a storied quarter-horse racing facility that has been operating since the mid-twentieth century. The track hosts the famous All American Futurity, one of the richest quarter-horse races in the world, and the racing season typically runs through the summer months. The track and its associated casino create a steady stream of visitors and give the small community a distinct identity separate from its better-known neighbor.

Just minutes from the racetrack, the Hubbard Museum of the American West celebrates the history and culture of the American frontier, with exhibits on Native American art, ranching, and Western expansion. Housed in a modern facility with permanent and rotating collections, the museum offers a quieter counterpoint to the racing crowds and provides travelers with a deeper sense of the region's heritage.

About a thirty-minute drive south of Ruidoso Downs lies the town of Lincoln, New Mexico, one of the most storied Old West towns in the United States. Now preserved as Lincoln Historic Site, this small settlement is where Billy the Kid became entangled in the long-running Lincoln County War of the late 1870s, and many of the original buildings still stand, including the old Lincoln County Courthouse. The site draws history enthusiasts from across the country and offers a tangible link to the frontier era of the American Southwest.

For travelers drawn to the outdoors, the surrounding Sacramento Mountains and the adjacent Mescalero Apache Reservation offer extensive recreation, with the Ski Apache ski area perched high above the desert just a short drive from town. In warmer months, hiking, fishing, and horseback riding take center stage, with Bonito Lake and the broader Lincoln National Forest providing additional options within a reasonable drive of the city.

Ruidoso Downs appeals to short-term rental owners because it combines a recognizable tourist draw in the racetrack with easy access to a variety of other attractions, from Western history sites to mountain recreation. The town's compact size, cooler mountain climate, and proximity to the larger village of Ruidoso make it a practical base for visitors who want a quieter stay without sacrificing access to the region's most popular destinations. With a steady calendar of races, seasonal festivals, and outdoor activities, the community maintains year-round appeal.

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