New Brunswick, NJ

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the New Brunswick short-term rental market based on reliable data.

Listings

189 / 831

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$30,259

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Home Value

$449,564

Median Home Sale Price

Top Earners

$57,105

Top-Earners Revenue

New Brunswick

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in New Brunswick.

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B

Generally Investor friendly

New Brunswick Regulations

Short-term rentals are legal in New Brunswick with no city-specific ordinance or permit required, minimizing barriers, fees, and caps; however, the lack of codified STR rules creates uncertainty over zoning/safety compliance and a risk of future restrictions being introduced, making it investor-friendly but with moderate regulatory risk.

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About New Brunswick

New Brunswick is a city in Middlesex County, New Jersey, home to a population of roughly 55,000 residents. Best known as the seat of Rutgers University, the state university of New Jersey, it also serves as a major hub for the pharmaceutical and biotechnology industries, with several large corporate and research campuses anchoring the local economy. The city carries a youthful, university-driven energy layered with the cultural diversity of its long-standing immigrant communities, and it sits along the Raritan River in central New Jersey. It lies approximately 30 miles southwest of New York City and roughly 60 miles northeast of Philadelphia, placing it squarely between two major metropolitan regions.

The Rutgers University campus is the cultural and historical heart of the city. Visitors can spend hours exploring the historic College Avenue grounds, including Old Queens, the oldest building on campus, and the surrounding green spaces. Beyond its collegiate atmosphere, the university offers the Rutgers Gardens, a sizeable public garden and arboretum, as well as the Zimmerli Art Museum, which holds a substantial permanent collection spanning Russian and Soviet art, European works, and American pieces. The campus is within easy walking distance of the downtown train station and most of the city's short-term rentals. Rutgers University

A short stroll from the campus, the State Theatre New Jersey is a restored 1921 movie palace that now serves as one of the state's premier performing arts venues, hosting concerts, dance performances, and comedy shows throughout the year. The theater anchors the city's downtown arts district and draws visitors from across central New Jersey, contributing to the lively evening atmosphere that surrounds it. State Theatre New Jersey

About 15 miles south of New Brunswick lies Princeton, a town internationally associated with Princeton University and its Gothic-architecture campus. Visitors come for the university museums, the leafy downtown lined with independent shops and restaurants, and historic sites such as Princeton Battlefield State Park. The drive south typically takes 25 to 30 minutes via Route 1. Princeton University

For travelers interested in the coast, the New Jersey Shore towns such as Asbury Park, Long Branch, and Point Pleasant sit roughly 30 to 40 miles east of the city, reachable in about 45 minutes to an hour by car depending on traffic. These destinations offer boardwalks, beaches, and a lively summer restaurant scene, giving short-term rental guests an easy day-trip option from a centrally located base.

New Brunswick's appeal for short-term rental owners lies in its rare combination of academic energy, corporate demand, and proximity to two of the largest metropolitan areas on the East Coast. Its walkable downtown, regular train service to New York City, and quick access to Princeton and the Jersey Shore make it attractive to a wide range of visitors, from prospective students and university guests to business travelers and weekend beachgoers seeking an affordable, well-connected home base.

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