Performance indicators for the New Brunswick short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in New Brunswick.
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Generally Investor friendly
Short-term rentals are legal in New Brunswick with no city-specific ordinance or permit required, minimizing barriers, fees, and caps; however, the lack of codified STR rules creates uncertainty over zoning/safety compliance and a risk of future restrictions being introduced, making it investor-friendly but with moderate regulatory risk.
Local STR Agent
STR specialist · New Brunswick, NJ
New Brunswick is a city in and the seat of government of Middlesex County, in the U.S. state of New Jersey. A regional commercial hub for central New Jersey, the city is both a college town (the home of Rutgers University, the state's largest university) and a commuter town for residents commuting to New York City within the New York metropolitan area. New Brunswick is on the Northeast Corridor rail line, 27 miles (43 km) southwest of Manhattan. The city is located on the southern banks of the Raritan River in the heart of the Raritan Valley region. As of the 2020 United States census, the city's population was 55,266, an increase of 85 (+0.2%) from the 2010 census count of 55,181, which in turn reflected an increase of 6,608 (+13.6%) from the 48,573 counted in the 2000 census. The Census Bureau's Population Estimates Program calculated that the city's population was 55,998 in 2022, ranking the city the 712th-most-populous in the country. Due to the concentration of medical facilities in the area, including Rutgers Robert Wood Johnson University Hospital and medical school, and Saint Peter's University Hospital, New Brunswick is known as both the Hub City and the Healthcare City. The corporate headquarters and production facilities of several global pharmaceutical companies are situated in the city, including Johnson & Johnson and Bristol Myers Squibb. New Brunswick has evolved into a major center for the sciences, arts, and cultural activities. Downtown New Brunswick is developing a growing skyline, filling in with new high-rise towers. New Brunswick is noted for its ethnic diversity. At one time, one-quarter of the Hungarian population of New Jersey resided in the city, and in the 1930s one out of three city residents was Hungarian. The Hungarian community continues as a cohesive community, with the 3,200 Hungarian residents accounting for 8% of the population of New Brunswick in 1992. Growing Asian and Hispanic communities have developed around French Street near Robert Wood Johnson University Hospital.