Wilson, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wilson short-term rental market based on reliable data.

Listings

48 / 100

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$20,330

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$216,797

Median Home Sale Price

Top Earners

$37,070

Top-Earners Revenue

Wilson

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wilson.

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B

Generally Investor friendly

Wilson Regulations

STRs are permitted by state law, and Wilson has no city-specific ordinance yet, so no cap, ban, or registration—only standard zoning approvals and compliance with development standards (parking, safety, occupancy, taxes). This avoids heavy permitting and rent-based fees, but investors still need to obtain zoning compliance/special use permits and navigate uncertain local enforcement, creating moderate friction.

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About Wilson

Wilson is a city in and the county seat of Wilson County, North Carolina, United States. It is the 23rd most populous city in North Carolina. Located approximately 40 mi (64 km) east of the capital city of Raleigh, it is served by the interchange of Interstate 95 and U.S. Route 264. Wilson had an estimated population of 49,459 in 2019, according to the U.S. Census Bureau, and is also an anchor city of the Rocky Mount-Wilson-Roanoke Rapids CSA, with a total population of 297,726 as of 2018.In the early 21st century, Wilson was ranked as 18th in size among North Carolina's 500-plus municipalities. From 1990 to 2010, the city population increased by more than 40 percent, primarily due to construction of new subdivisions that attracted many new residents. This has been accompanied by new retail and shopping construction, primarily in the northwestern parts of the city. Wilson is a diverse community; in 2012, the US Census estimated that 48% of the population identified as African American, and 43% as Whites; the remaining 9% includes Latinos and Asians, such as Vietnamese, Chinese and Indians. The U.S. Census Bureau estimated in 2012 that nearly 5,000 county residents (7.5 percent) were foreign-born. Of those, nearly 3,000 people, or 62 percent, had entered the U.S. since 2000.Once a center of tobacco cultivation, the city was widely known as "The World’s Greatest Tobacco Market" in the 19th century. In the 21st century, Wilson enjoys a diverse economy based on agriculture, manufacturing, commercial, and service businesses.

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