Rocky Mount, NC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rocky Mount short-term rental market based on reliable data.

Listings

85 / 173

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$24,506

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$183,241

Median Home Sale Price

Top Earners

$47,049

Top-Earners Revenue

Rocky Mount

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rocky Mount.

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A

Very Investor friendly

Rocky Mount Regulations

Short‑term rentals are permitted citywide with no local licensing or caps; compliance is limited to the North Carolina Vacation Rental Act (written agreement, trust account, insurance) and general zoning, so permitting is simple and inexpensive and the city’s tone is supportive.

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About Rocky Mount

Rocky Mount is a city in Nash and Edgecombe counties in the U.S. state of North Carolina. The city's population was 54,341 as of the 2020 census, making it the 20th-most populous city in North Carolina at the time. The city is 45 mi (72 km) east of Raleigh, the state capital. It is the principal city of the Rocky Mount metropolitan area, often called the "Twin Counties"; in the 2020 census, the metro population was 143,870. Rocky Mount is also an anchor city of the Rocky Mount-Wilson-Roanoke Rapids, NC Combined Statistical Area in northeast North Carolina with a total population of 288,747 in 2020.English and Scots traders encountered the indigenous people in this area of the falls of the Tar River beginning in the mid-1700s. Incorporated in 1867, the community continued to develop through the 19th century based on agriculture (cotton and tobacco), manufacturing of textiles (made possible by the water power of the falls), and development of rail transportation to link the town to major markets. Since the late 20th century, the economy of Rocky Mount has diversified into biomedical pharmaceuticals, manufacturing, and logistics. Rocky Mount has twice received the All-America City Award from the National Civic League: in 1969 and 1999.

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