Marion, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marion short-term rental market based on reliable data.

Listings

68 / 113

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$22,007

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$237,051

Median Home Sale Price

Top Earners

$56,817

Top-Earners Revenue

Marion

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marion.

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B

Generally Investor friendly

Marion Regulations

Short‑term rentals are permitted with a city license and standard safety requirements, no explicit caps, and the city’s tone is supportive. However, investors must navigate county zoning (including whether a conditional use permit is needed for transient lodging/B&Bs), arrange fire/safety inspections, and follow the state Vacation Rental Act, making permitting moderately involved but manageable.

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About Marion

Marion, North Carolina is a small city located in McDowell County. With a population of approximately 7,700 residents, Marion offers a quaint, small-town atmosphere that appeals to visitors seeking a serene and charming destination. The city is situated about 85 miles northwest of Charlotte, providing convenient access to a larger urban area while maintaining its own distinct, quieter environment.

Marion's location in the foothills of the Blue Ridge Mountains affords it picturesque scenery and a temperate climate that is ideal for outdoor recreational activities. The town is also noted for its proximity to numerous natural attractions and historical landmarks.

One of the standout features of the area is the Lake James State Park, which offers opportunities for hiking, boating, and fishing. Additionally, the Linville Caverns located nearby provide a unique underground exploration experience. The city itself is dotted with historic sites such as the Historic Carson House, which gives visitors a glimpse into the region’s rich heritage.

Marion has a variety of architectural styles and charming downtown streets, which contribute to its appeal as a short-term rental destination. The city's welcoming community, combined with its natural beauty and proximity to larger urban centers, makes it an attractive choice for those looking to rent a home for a short period.

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