Maggie Valley, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Maggie Valley short-term rental market based on reliable data.

Listings

723 / 1081

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$33,672

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$395,216

Median Home Sale Price

Top Earners

$65,940

Top-Earners Revenue

Maggie Valley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Maggie Valley.

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A

Very Investor friendly

Maggie Valley Regulations

STRs are permitted citywide and treated as residential use; Maggie Valley has no STR‑specific permit, registration, caps, or occupancy tax. Compliance is minimal (sales‑tax registration, standard building/safety code, possible local business license), and enforcement is complaint‑based and supportive for STRs.

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About Maggie Valley

Maggie Valley is a small mountain resort town in Haywood County, North Carolina, tucked into the Blue Ridge Mountains in the western part of the state. With a year-round population of roughly 1,200, the community has a quiet, scenic character shaped by its elevation and surrounding ridges, and it serves as one of the main gateways to the Great Smoky Mountains National Park. It sits about 35 miles west of Asheville, the nearest major city, and is approximately a 45-minute drive along winding mountain roads.

The most significant draw in the area is the Great Smoky Mountains National Park, accessible from Maggie Valley via the Cataloochee Valley entrance. Cataloochee is one of the most remote and scenic sections of the park, known for its historic Appalachian buildings, open mountain meadows, and the elk herd that was reintroduced there in the early 2000s. The entrance is about a 30- to 40-minute drive from town, making Maggie Valley a convenient base for visitors who want a quieter, less-crowded Smokies experience away from the busier Tennessee-side gateways.

The Blue Ridge Parkway also passes just south of Maggie Valley, and the town is within minutes of several scenic overlooks and trailheads. Often called "America's Favorite Drive," the parkway links the Great Smokies to Shenandoah National Park farther north and gives visitors easy access to hiking, picnicking, and fall foliage viewing during the autumn color season.

A short drive from town leads to Soco Falls, a twin waterfall where two streams converge and cascade side by side down a rocky face, framed by mountain laurel and rhododendron. The falls are roughly 10 to 15 minutes from Maggie Valley and offer a relatively easy stop for travelers looking for a quick outdoor excursion.

Nearby Cherokee, North Carolina, about 20 miles west, broadens the appeal with cultural and entertainment options including the Museum of the Cherokee Indian and Harrah's Cherokee Casino Resort, as well as the Oconaluftee visitor area of the Smokies on the park's southern side.

With its combination of direct Smoky Mountain access, scenic Blue Ridge Parkway proximity, and small-town Appalachian atmosphere, Maggie Valley offers short-term rental owners a market that draws visitors in every season — for summer hiking, fall foliage, and winter recreation — while retaining the slower pace of a traditional mountain community.

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