Chapel Hill, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Chapel Hill short-term rental market based on reliable data.

Listings

296 / 656

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$30,582

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$638,847

Median Home Sale Price

Top Earners

$65,291

Top-Earners Revenue

Chapel Hill

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Chapel Hill.

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B

Generally Investor friendly

Chapel Hill Regulations

Chapel Hill explicitly allows STRs and issues a low‑cost $150 permit, but restricts dedicated STRs to commercial/mixed‑use zones and caps multifamily STRs at 3% of units or two units, creating moderate compliance and location constraints that keep the process manageable rather than prohibitive.

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About Chapel Hill

Chapel Hill is a town in North Carolina, situated primarily in Orange County with a small portion spilling into Durham County. It has a population of approximately 61,000 residents and is best known as the home of the University of North Carolina at Chapel Hill, one of the oldest public universities in the country. The town carries a classic college-town atmosphere, with tree-lined streets, walkable neighborhoods, a thriving dining scene, and a strong sense of community shaped by the university. Located about 25 miles west of Raleigh, the state capital, Chapel Hill anchors the western edge of the Research Triangle metropolitan area and is roughly 10 miles from Durham.

The flagship attraction is the University of North Carolina at Chapel Hill campus itself. Founded in 1789, it is the oldest public university in the United States and draws visitors year-round. The campus features landmarks such as the Old Well, the Morehead-Patterson Bell Tower, and the historic Polk Place, while sports fans flock to the Dean E. Smith Center for basketball and Kenan Memorial Stadium for football. Beyond athletics, the campus is home to the Morehead Planetarium and Science Center and the Ackland Art Museum, both of which offer year-round programming and exhibits.

Just beyond the campus, the North Carolina Botanical Garden offers more than 1,000 acres of native plant habitats, walking trails, and themed display gardens. Located about ten minutes from downtown, it provides a peaceful natural retreat and hosts seasonal events that draw both locals and tourists.

For outdoor recreation within a short drive, Jordan Lake State Recreation Area sits about 15 miles southwest of Chapel Hill. Spanning roughly 14,000 acres, the reservoir-based park offers boating, swimming, fishing, and miles of shoreline access. To the north, Eno River State Park provides hiking trails, river access, and picnic areas within roughly a 20-minute drive of town.

Chapel Hill makes a compelling base for short-term rentals thanks to the steady flow of university visitors, conference attendees, prospective students, and families. Its walkable downtown, leafy residential character, and easy access to both Durham and Raleigh mean guests can enjoy a relaxed small-town experience while remaining close to major employment hubs, research institutions, and the broader Triangle region's cultural and outdoor attractions.

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