Morton, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Morton short-term rental market based on reliable data.

Listings

16 / 29

Reliable / Active

Cap Rate

23%

Middle-Earners Gross Yield

Revenue

$20,482

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$89,891

Median Home Sale Price

Top Earners

$36,144

Top-Earners Revenue

Morton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Morton.

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B

Generally Investor friendly

Morton Regulations

Morton appears to allow STRs without identified municipal or county bans/caps; compliance follows standard state/county business licensing and safety codes, but operators must verify local zoning and any city requirements.

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About Morton

Morton is a small city in central Mississippi, located in Scott County with a population of approximately 3,400 residents. It sits roughly 40 miles east of Jackson, the state capital and nearest major metropolitan area, along the Interstate 20 corridor. Long known as a self-proclaimed "Tomato Capital" and celebrated each summer for its heritage festival, Morton also serves as a popular gateway to the surrounding pine forests, small lakes, and outdoor recreation of the Bienville National Forest. The town carries the unhurried atmosphere of small-town Mississippi, where quiet residential streets sit alongside the steady flow of travelers moving between Jackson and the Alabama border.

The Bienville National Forest is the area's marquee natural attraction, covering more than 178,000 acres of pine and mixed hardwood just outside the city limits. The forest is laced with hiking trails, primitive and developed camping areas, and small lakes used for fishing and paddling, and it supports a robust hunting program in season. Because the forest effectively surrounds Morton, guests can reach trailheads within a short drive of nearly any rental in town, making it a reliable draw for birders, anglers, and outdoor travelers year-round.

A few miles west of the city center, Roosevelt State Park offers a convenient complement to the national forest. Developed in part by the Civilian Conservation Corps during the 1930s, the park features cabins, picnic areas, a fishing lake, a nine-hole golf course, and a network of walking trails. It is one of Mississippi's older state parks and provides families staying in Morton an easy half-day excursion into nature without having to plan a longer drive.

Morton hosts its annual Tomato Festival each June, an event that has long celebrated the region's tomato-growing heritage with food vendors, live music, a parade, and a community pageant. The festival brings a brief but lively surge of visitors to town and offers guests a taste of small-town Mississippi life that is increasingly rare elsewhere in the region.

Jackson, the nearest major city, lies about 45 minutes to the west and broadens the day-trip options with its Mississippi Museum of Natural Science, the Mississippi Civil Rights Museum, and a growing food and live-music scene. With a blend of small-town character, immediate access to a large national forest, a nearby state park, and proximity to the capital, Morton offers short-term rental owners a flexible base for road-trippers, hunters, festival-goers, and weekend visitors exploring central Mississippi.

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