Jackson, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Jackson short-term rental market based on reliable data.

Listings

437 / 961

Reliable / Active

Cap Rate

31%

Middle-Earners Gross Yield

Revenue

$27,459

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Home Value

$88,619

Median Home Sale Price

Top Earners

$48,940

Top-Earners Revenue

Jackson

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jackson.

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B

Generally Investor friendly

Jackson Regulations

Jackson's STR regulations are explicitly legal and clearly structured with defined processes, but require multiple permits (BUP, business license, rental certificate, certificate of compliance), annual inspections, and a required local agent with 24/7 availability. While comprehensive, the requirements represent manageable compliance costs rather than prohibitive barriers, with no meaningful caps on unit numbers and predictable enforcement.

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About Jackson

Jackson is the capital and largest city of Mississippi, serving as the seat of Hinds County in the central part of the state. The city has a population of roughly 150,000 residents and carries a layered character that blends antebellum heritage, a deep civil rights legacy, and a long-running musical tradition rooted in blues and gospel. Jackson is best known as Mississippi's political and cultural hub and as a launching point for travelers exploring the broader Mississippi Delta. It sits about 180 miles north of New Orleans, Louisiana, and roughly 210 miles south of Memphis, Tennessee, placing it within an easy drive of several major Southern destinations.

The Mississippi Civil Rights Museum, which opened in downtown Jackson in 2017, is one of the marquee stops for visitors to the city. The museum traces the civil rights movement from the post-World War II era through the late 1970s, with a particular emphasis on the people and events that shaped Mississippi's history. It shares a complex with the adjacent Museum of Mississippi History, and both are within walking distance of many downtown hotels and restaurants.

About 40 miles west of Jackson, the city of Vicksburg is anchored by Vicksburg National Military Park, the preserved battlefield of one of the most consequential campaigns of the American Civil War. The park includes driving tour roads, more than 1,300 monuments and markers, the restored Union gunboat USS Cairo, and a visitor center overlooking the Mississippi River. It is an easy day trip for guests staying in Jackson.

Just minutes northeast of downtown, LeFleur's Bluff State Park offers more than 200 acres of hardwood forest, walking trails, picnic areas, and a campground along the Pearl River. Inside the park, the Mississippi Museum of Natural Science houses aquariums, life-size dinosaur replicas, and exhibits on Mississippi's native wildlife, making it a popular family outing in any season.

For travelers interested in the city's more recent history, the Medgar and Myrlie Evers Home National Monument preserves the modest Jackson home where civil rights leader Medgar Evers lived with his family. The site, administered by the National Park Service, offers guided tours and stands as a quiet but powerful complement to the larger museums downtown.

With its central Mississippi setting, a growing cluster of nationally significant cultural institutions, and access to outdoor escapes along the Pearl River and at nearby state and national parks, Jackson offers a versatile base for short-term rental visitors. The mix of historic landmarks, family-friendly museums, and day-trip opportunities to Vicksburg and the Delta gives the city year-round appeal for a wide range of travelers.

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