Willow Springs, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Willow Springs short-term rental market based on reliable data.

Listings

17 / 28

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$8,183

Middle-Earners Revenue

Occupancy

43%

Middle-Earners Occupancy

Home Value

$205,069

Median Home Sale Price

Top Earners

$29,058

Top-Earners Revenue

Willow Springs

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Willow Springs.

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C

Challenging to Investors

Willow Springs Regulations

The city has no published STR ordinance, creating uncertainty about permitted zones, caps, and enforcement while still requiring standard business licensing, fire inspections, sales and transient taxes; this uncertainty, combined with unknown local rules, raises investor risk.

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About Willow Springs

Willow Springs is a small city in Howell County, in the south-central Ozark region of Missouri. With a population of roughly 2,200 residents, it has the feel of a quiet rural community surrounded by forested hills, farmland, and spring-fed streams. The town is best known as a waypoint and service stop for travelers exploring the southern Ozarks, particularly the rivers, forests, and small towns of the region. It sits about 100 miles southeast of Springfield, the nearest major metropolitan area, and roughly 25 miles west of West Plains, the county seat.

Just outside of town, the Mark Twain National Forest spreads across more than a million acres of the eastern Ozarks, and Willow Springs sits within easy reach of its trailheads, campgrounds, and backcountry roads. Visitors can expect classic Ozark terrain — hardwood ridges, hollows, springs, and bluffs — with opportunities for hiking, hunting, and dispersed camping, often within a 30-minute drive of the city limits. The forest is one of the largest draw-cards for outdoor travelers passing through the area.

A bit farther east, the Ozark National Scenic Riverways protects the Current River and Jacks Fork River corridors, two of the most popular floating and canoeing destinations in the Midwest. The park's lower access points and campgrounds are roughly an hour to an hour and a half from Willow Springs, making the town a reasonable overnight base for visitors planning multi-day river trips. The spring-fed rivers stay cold and clear through summer, and the surrounding hills offer hiking trails and historic sites tied to the region's logging and homesteading past.

Closer in, the Spring River runs through the Willow Springs area, drawing local floaters, anglers, and tubers during the warmer months. Several outfitters and river access points operate within a short drive of town, providing an easy half-day outing for visitors who don't want to commit to a longer expedition. The combination of nearby river recreation, national forest, and small-town amenities gives travelers a lot of variety without long drives.

For short-term rental owners, Willow Springs offers a quiet Ozark setting with access to several well-known outdoor destinations within an hour or two. Its position between the riverways, the national forest, and the West Plains retail and dining hub makes it a practical base for road-trippers, anglers, and floaters looking to stay in a smaller community rather than a busier tourist town.

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