Rolla, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Rolla short-term rental market based on reliable data.

Listings

118 / 186

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$23,301

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$240,942

Median Home Sale Price

Top Earners

$37,722

Top-Earners Revenue

Rolla

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rolla.

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A

Very Investor friendly

Rolla Regulations

STRs are explicitly allowed citywide in Rolla with no dedicated STR permits or caps, minimal permitting and low fees, and a business‑friendly tone; the only typical requirements are basic property safety/maintenance standards and standard tax obligations, keeping compliance light and investor risk low.

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About Rolla

Rolla is a small city in south-central Missouri, serving as the county seat of Phelps County and home to roughly 20,000 residents. The city has a classic college-town feel thanks to the Missouri University of Science and Technology, and it functions as a convenient gateway to the Ozarks region, the Mark Twain National Forest, and the many state parks and rivers that make southern Missouri a popular outdoor destination. Located along Interstate 44, Rolla sits about 100 miles southwest of St. Louis and roughly 110 miles northeast of Springfield, placing it squarely in the path of travelers exploring the Ozarks or retracing historic Route 66.

Just outside of town, Onondaga Cave State Park near Leasburg is one of the most celebrated natural attractions in the region. The park features one of Missouri's most spectacular caverns, with guided tours leading visitors through large rooms of stalactites, stalagmites, and other formations along the Meramec River. The drive from Rolla is about 20 minutes northwest, making it an easy day trip for guests staying in the area.

The surrounding landscape falls within the Mark Twain National Forest, which covers more than 1.5 million acres across southern and central Missouri. The forest offers hiking, camping, horseback riding, and trout fishing in clear Ozark streams, with several trailheads and recreation areas within a short drive of Rolla. Phelps County itself contains segments of the forest, so outdoor experiences begin almost at the edge of town.

On the Missouri S&T campus, the university's Stonehenge replica — a full-scale concrete version of the original monument — is a quirky landmark that draws curious visitors year-round, and the school's geology and mineralogy museum showcases one of the more extensive mineral collections in the Midwest. These campus attractions give the city an unexpected cultural anchor in addition to its outdoor credentials, and they pair naturally with the Route 66 heritage that runs through the heart of town.

Rolla's blend of small-town atmosphere, university energy, and proximity to caves, rivers, and forestland makes it a practical and appealing base for short-term rentals. Visitors can settle into a comfortable rental in town and use it as a launching point for day trips to the Meramec River, Onondaga Cave, the wider Mark Twain National Forest, and the rolling Ozark countryside that defines this part of Missouri.

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