Performance indicators for the Pacific short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Pacific.
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Challenging to Investors
Pacific explicitly allows STRs, but most residential and several other districts require a Conditional Use Permit with staff review, a public hearing, and a denial precedent, creating uncertain approvals. Even where permitted, operators face multiple licenses, annual inspections, occupancy caps, short-stay and annual-guest limits, strict signage rules, and a sleeping room tax, raising compliance costs and limiting investor confidence.
Local STR Agent
STR specialist · Pacific, MO
Pacific (formerly Franklin) is a city in the U.S. state of Missouri in eastern Franklin County and extending to the east into southwest St. Louis County. The population was 7,414 at the 2020 census.
