Pacific, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pacific short-term rental market based on reliable data.

Listings

43 / 74

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$31,218

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$248,950

Median Home Sale Price

Top Earners

$53,400

Top-Earners Revenue

Pacific

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pacific.

Loading top listings...

C

Challenging to Investors

Pacific Regulations

Pacific explicitly allows STRs, but most residential and several other districts require a Conditional Use Permit with staff review, a public hearing, and a denial precedent, creating uncertain approvals. Even where permitted, operators face multiple licenses, annual inspections, occupancy caps, short-stay and annual-guest limits, strict signage rules, and a sleeping room tax, raising compliance costs and limiting investor confidence.

View Pacific Regulations →

Local STR Agent

STR specialist · Pacific, MO

Trusted Expert
Get Expert Help In Pacific
Free consultation Response within 24h

About Pacific

Pacific is a small city straddling Franklin and St. Louis Counties in east-central Missouri, with a population of roughly 7,000 residents. Once a railroad town along the historic Route 66 corridor, it carries a working-class, river-town character defined by the Meramec River, brick storefronts, and a quietly proud civic identity. The city sits at the junction of Interstate 44 and Route 100, putting it about 30 miles southwest of downtown St. Louis and serving as a convenient gateway to the river hills, wine country, and state park country of the Meramec Valley. Its mix of historic small-town feel and easy highway access to a major metropolitan area gives it a dual appeal for travelers who want both recreation and city amenities within a short drive.

Just outside town, Shaw Nature Reserve in Gray Summit offers more than 2,400 acres of restored prairie, woodland, and glade managed by the Missouri Botanical Garden, with hiking trails, a wildflower garden, and seasonal events. It is roughly a ten-minute drive west of Pacific, making it an easy half-day outing for visitors. A little closer in the opposite direction, Route 66 State Park near Eureka preserves a stretch of the original Mother Road, a 1920s bridge, and visitor-center exhibits about the highway's history, about twenty minutes northeast of Pacific along I-44.

Families traveling with children often make the short trip west to Purina Farms in Gray Summit, a well-known visitor destination operated by the pet-food company that hosts farm tours, dog shows, and seasonal events. The Meramec River itself, which flows along the edge of Pacific, is one of the most paddled rivers in Missouri, with several outfitters in and around the city offering canoe, kayak, and float-trip rentals during the warmer months. A bit farther afield, Meramec Caverns in Stanton draws large crowds to its guided underground tours roughly forty minutes west along I-44.

For a short-term rental investor, Pacific offers a compelling combination of small-town character and strategic location. Its proximity to St. Louis brings metropolitan visitors seeking weekend escapes, while the Meramec River, Shaw Nature Reserve, Route 66 heritage stops, and nearby caverns provide enough recreational anchors to fill a two- or three-day stay. With relatively affordable housing stock, a steady stream of road-trippers along I-44, and a growing reputation as a base for outdoor recreation, Pacific fits comfortably into the kind of rural-meets-suburban market that has performed well for short-term rental operators in the greater St. Louis region.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc