New Florence, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the New Florence short-term rental market based on reliable data.

Listings

21 / 44

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$18,259

Middle-Earners Revenue

Occupancy

29%

Middle-Earners Occupancy

Home Value

$222,126

Median Home Sale Price

Top Earners

$43,897

Top-Earners Revenue

New Florence

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in New Florence.

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F

Irrelevant

New Florence Regulations

The provided summary lacks city-relevant details about STR regulations for New Florence, Missouri specifically. The content explicitly states multiple times that no specific city regulations were found for New Florence itself, instead providing general information about Gasconade County and neighboring Hermann. This creates a mismatch since the analysis requires city-specific STR regulatory information for proper investor assessment.

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About New Florence

New Florence is a small city in Montgomery County, in central Missouri, with a population of roughly 700 residents. The town sits along Interstate 70, the major east-west corridor connecting St. Louis to Kansas City, and is approximately 70 miles west of St. Louis. With its quiet residential streets, modest main street, and the rolling farmland and forest that surround it, New Florence carries the unhurried feel of a rural Midwestern community. It serves as a convenient stopover and gateway to the Katy Trail, the Missouri River bottoms, and the broader German-heritage region of central Missouri.

The Katy Trail State Park is the most prominent draw in the area. Stretching for approximately 240 miles across the state on a converted railroad corridor, it is the longest developed rail-trail in the United States, and a section of the trail passes through or very near New Florence. Visitors come for paved and crushed-stone paths popular with long-distance cyclists, hikers, and joggers, and the route threads through river bluffs, farmland, and small towns across central Missouri. Trailheads, scenic overlooks, and adjacent bed-and-breakfasts are within a short drive of town.

The Missouri River, which forms much of the southern boundary of Montgomery County, is another major regional feature. The river corridor offers fishing, boating, and riverfront scenery, and small public access points are scattered along its banks within roughly a half-hour drive of New Florence. The larger town of Hermann, a well-known destination in Missouri's wine country and German-heritage region, is also within a moderate drive to the south and draws visitors with its brick storefronts, vineyards, and riverboat history.

For travelers, New Florence's location directly on Interstate 70 makes it an easy pause for road-trippers crossing Missouri, while still feeling like a quiet base removed from the freeway's busiest stretches. Its combination of small-town atmosphere, easy access to the Katy Trail, and proximity to the Missouri River and central Missouri's wine country gives short-term rental guests a blend of outdoor recreation and regional heritage within easy reach of St. Louis.

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