Maryville, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Maryville short-term rental market based on reliable data.

Listings

42 / 83

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$14,896

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$225,773

Median Home Sale Price

Top Earners

$31,634

Top-Earners Revenue

Maryville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Maryville.

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C

Challenging to Investors

Maryville Regulations

Maryville banned STRs since 2018 and now proposes a tightly controlled, zoning-based framework that excludes most residential and single‑family districts; outside the allowed zones, a Special Use Permit is required. Compliance is multi‑step (inspections, 24/7 contact, $300 fee, occupancy caps) with conservative enforcement and ongoing review, making STRs technically legal but meaningfully constrained for most investors.

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About Maryville

Maryville is the county seat of Nodaway County in the rolling agricultural landscape of northwest Missouri, just a short drive south of the Iowa border. The city is home to roughly 12,000 residents and has the classic feel of a Midwestern college town, with a walkable downtown, tree-lined residential streets, and a steady rhythm shaped by the academic calendar. Best known as the home of Northwest Missouri State University, Maryville also serves as a convenient base for travelers exploring the rural northwest corner of the state and the broader four-state region. It sits approximately 90 miles north of Kansas City, easily reached via U.S. Highway 71, and roughly 100 miles southeast of Omaha, Nebraska, making it a natural stopover for road-trippers crossing the Great Plains.

The heart of Maryville's identity is Northwest Missouri State University, founded in 1905 and long known for its high-achieving Bearcat athletic programs, including several NCAA Division II football national championships. The campus, just minutes from the downtown square, draws thousands of students, faculty, parents, and visiting sports fans throughout the year, and many of its events, from commencement weekends to conference tournaments, generate steady demand for overnight accommodations. The historic Administration Building and the Bearcat Stadium complex are defining landmarks of the cityscape.

About seven miles east of downtown, Mozingo Lake Recreation Area offers a refreshing change of pace, with a 1,000-plus-acre reservoir surrounded by wooded bluffs, a sandy swimming beach, miles of hiking and mountain biking trails, and a well-regarded public golf course. The park is a year-round draw for families, anglers, and outdoor enthusiasts from across the region, and its campgrounds and cabins make it a popular weekend destination within easy reach of Maryville's restaurants and services.

A wider regional draw is the Loess Bluffs National Wildlife Refuge, situated near Mound City roughly 35 miles west of Maryville. The refuge is internationally recognized for its spring and fall migrations of snow geese, white-fronted geese, and bald eagles, and it attracts birders, photographers, and nature lovers who pair their visits with a stay in town. Together, these nearby destinations give Maryville a varied appeal that extends well beyond its size.

For short-term-rental owners, Maryville offers a quietly compelling mix of year-round demand drivers: a university population that swells during move-in, graduation, and home-football weekends, hunters and anglers drawn to the surrounding farmland and public waters, families visiting Mozingo, and road-trippers navigating between Kansas City, Omaha, and the Iowa border. Its affordability, walkable core, and access to genuine outdoor recreation make it a strong fit for hosts looking to serve both regional travelers and visitors to the wider northwest Missouri countryside.

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