Performance indicators for the Hollister short-term rental market based on reliable data.
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The highest-performing listings in Hollister.
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Very Investor friendly
STRs are explicitly allowed and framed as welcome business in Hollister; permitting is simple (business license plus safety inspection with 7–10 day processing) and tax/occupancy requirements are moderate, while no caps are cited—overall creating a low‑risk, investor‑friendly environment.
Local STR Agent
STR specialist · Hollister, MO
Hollister is a small city in Taney County, Missouri, tucked into the Ozark Mountains of the southwestern part of the state. With a population of roughly 4,000 to 5,000 residents, it has a quiet, unhurried small-town character that stands in contrast to the bright lights of its much larger neighbor just to the north. The town is best known for being adjacent to Branson, one of the country's premier live-entertainment destinations, and for its proximity to the clear waters of Table Rock Lake. Hollister sits about 45 miles south of Springfield, the nearest major city, and is part of the broader Branson tourism region that draws millions of visitors each year.
Just a short drive north of Hollister, Table Rock Lake is one of the defining features of the area. This large reservoir on the White River offers boating, fishing, swimming, and shoreline camping, with numerous marinas and public access points. The closest portions of the lake are within about five to ten minutes of downtown Hollister, making it a natural draw for vacationers who want water-based recreation without the bustle of the main resort strip.
Another defining local landmark is College of the Ozarks, sometimes called "Hard Work U," which sits right on the edge of Hollister. The campus is known for its working-student model, where students help fund their education by working on the college's farm, museum, mill, and other operations. Visitors are welcome to tour the grounds, browse the Ralph Foster Museum, and explore the mill and gardens, giving the town an unexpected layer of educational and historical interest.
To the north, the Branson entertainment district offers an enormous concentration of live music venues, family shows, and amusement attractions, with Silver Dollar City — an 1880s-themed park known for its crafts, coasters, and seasonal festivals — sitting just a few miles beyond the city limits. Drive times to the main Branson strip and the theme park are typically under fifteen minutes from most points in Hollister, which is a major plus for travelers who want to pair a quieter base with easy access to the shows, restaurants, and shopping of Branson Landing along Lake Taneycomo.
Together, these features make Hollister a compelling base for short-term rentals. Visitors get a calmer, more residential setting than they would in the heart of Branson, while remaining within a short drive of the region's marquee attractions, two major lakes, and the natural beauty of the Ozarks. For owners, that mix of small-town atmosphere and proximity to a powerhouse tourism market offers a flexible appeal to families, lake-goers, and show-going travelers alike.