Performance indicators for the Branson short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Branson.
Loading top listings...
Generally Investor friendly
Branson explicitly welcomes STRs citywide with clear legal framework and straightforward processes, but requires moderate permitting including $100 business license, $150 fire inspection, monthly tourism tax filings, and a $100 bond. The lack of caps, 3-year permit validity, and supportive city tone make this manageable for investors despite the multi-step compliance requirements.
Local STR Agent
STR specialist · Branson, MO
Branson, Missouri, is a small city located in the southwestern region of the state, primarily known for its vibrant entertainment scene and proximity to the scenic Ozark Mountains. As of the 2020 census, Branson has a population of approximately 12,638 people. The city is situated about 40 miles south of Springfield, Missouri, which serves as the nearest major city. Branson's appeal for short-term rentals is bolstered by its variety of tourist attractions and family-friendly amenities.
One of Branson's primary landmarks is the famous Branson Strip (Highway 76), which is home to numerous theaters, shops, and restaurants. The city is renowned for its live entertainment shows, which include performances ranging from country music to magic shows. Notable theaters include the Titanic Museum Attraction (https://www.titanicbranson.com/)) and the Sight & Sound Theatres (https://www.sight-sound.com/locations/branson)..)
Another major draw is Silver Dollar City (https://www.silverdollarcity.com/),,) a 19th-century theme park offering rides, craft demonstrations, and festivals. Branson's scenic appeal is highlighted by Table Rock Lake, a large reservoir that offers a variety of outdoor activities such as boating, fishing, and hiking. The nearby Table Rock State Park (https://mostateparks.com/park/table-rock-state-park)) provides additional recreational options.
The city's mix of entertainment, natural beauty, and family-oriented attractions makes it a popular destination for tourists, and consequently, an attractive location for short-term rental investments. Whether visitors are seeking adventure in the great outdoors or planning to enjoy the city's diverse live shows, Branson offers a robust market for vacation rentals.