Rockland, ME

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Rockland short-term rental market based on reliable data.

Listings

114 / 331

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$29,255

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$333,720

Median Home Sale Price

Top Earners

$53,671

Top-Earners Revenue

Rockland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rockland.

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C

Challenging to Investors

Rockland Regulations

Rockland permits STRs with a clear process but imposes a restrictive cap (45 non‑owner‑occupied units) and a $500 annual fee per unit, plus ongoing compliance requirements. The proposed 2026 ban on new non‑owner‑occupied permits introduces high regulatory uncertainty, making investment challenging while owner‑occupied units remain more viable.

View Rockland Regulations →

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About Rockland

Rockland, Maine, is a picturesque coastal city located in Knox County with a population of approximately 7,200 residents. Situated roughly 80 miles from Portland, the closest major city, Rockland is an accessible destination for those seeking a charming, small-town atmosphere with proximity to urban amenities.

Rockland is renowned for its vibrant arts scene, maritime heritage, and recreational activities. The city hosts a range of notable landmarks and attractions that make it appealing for short-term rentals. The Farnsworth Art Museum (https://www.farnsworthmuseum.org/),,) for instance, offers visitors an impressive collection of American art, particularly focusing on Maine-related artists.

Further enhancing Rockland's appeal is the Maine Lighthouse Museum (https://mainelighthousemuseum.org/),,) home to the largest collection of lighthouse artifacts and memorabilia in the United States. Another iconic feature is the historic Rockland Breakwater Lighthouse (https://www.rocklandlighthouse.com/),,) accessible via a scenic walk along a nearly-mile-long granite breakwater.

For outdoor enthusiasts, the city is near Camden Hills State Park (https://www.maine.gov/camdenhills),,) offering numerous hiking trails with breathtaking views of the Penobscot Bay. Additionally, nearby harbor activities, such as sailing and kayaking, provide adventures on the water.

Rockland is also known for its annual events that draw visitors year-round. Key events include the Maine Lobster Festival (https://www.mainelobsterfestival.com/)) and the North Atlantic Blues Festival (https://www.northatlanticbluesfestival.com/),,) both of which showcase the local culture and community spirit.

Due to its rich cultural offerings, scenic beauty, and numerous recreational opportunities, Rockland is a compelling choice for short-term rentals, providing visitors with a well-rounded, attractive experience in coastal Maine.

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