Salem, MA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Salem short-term rental market based on reliable data.

Listings

238 / 492

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$48,714

Middle-Earners Revenue

Occupancy

64%

Middle-Earners Occupancy

Home Value

$597,459

Median Home Sale Price

Top Earners

$92,292

Top-Earners Revenue

Salem

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Salem.

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C

Challenging to Investors

Salem Regulations

Only owner‑occupied primary residences are permitted for STRs; new non‑owner‑occupied units are banned since 2018 and legacy permits are closed, limiting most investment models. Compliance (annual $50 registration, $50 inspection, state tax registration) is straightforward, but strict caps and zoning make operations constrained for investors.

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About Salem

Salem, Massachusetts, is a historic coastal city with a population of approximately 44,500 residents. Located about 16 miles north of Boston, Salem is accessible for short journeys from the major metropolitan area, making it a popular destination for short-term rentals and weekend getaways.

Salem is renowned for its rich history, particularly its association with the infamous Salem Witch Trials of 1692. This historical significance attracts a large number of visitors annually, who come to explore various landmarks and museums. One of the most notable sites is the Salem Witch Museum (https://salemwitchmuseum.com/),,) which offers an in-depth look at the events of the witch trials. Another key attraction is The House of the Seven Gables (https://7gables.org/),,) a 17th-century mansion immortalized in Nathaniel Hawthorne's novel of the same name.

The city's charming and walkable downtown area is filled with colonial architecture, unique shops, and a variety of dining options, enhancing its appeal for short-term visitors. Additionally, the Peabody Essex Museum (https://www.pem.org/)) showcases a vast collection of art and cultural artifacts, providing another cultural draw for tourists.

Salem's coastal location offers opportunities for waterfront activities and scenic views. The Derby Wharf Light Station, part of the Salem Maritime National Historic Site (https://www.nps.gov/sama/index.htm),,) allows visitors to explore maritime history and enjoy the scenic seaport.

Given its blend of historical attractions, cultural landmarks, and coastal charm, Salem, MA, serves as an appealing destination for short-term rentals, offering a unique, enriching experience for visitors.

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