Manchester, MA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Manchester short-term rental market based on reliable data.

Listings

10 / 43

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$43,069

Middle-Earners Revenue

Occupancy

78%

Middle-Earners Occupancy

Home Value

$1,361,570

Median Home Sale Price

Top Earners

$76,761

Top-Earners Revenue

Manchester

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Manchester.

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B

Generally Investor friendly

Manchester Regulations

Manchester-by-the-Sea explicitly allows STRs citywide in owner‑occupied homes with a simple $100 annual license, clear safety compliance (Board of Health and Fire), and a supportive tone, making licensing a predictable process with minimal fees. The biggest constraint is the mandatory owner‑occupancy requirement, which narrows investor eligibility but does not impose strict caps, high costs, or limited zoning access.

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About Manchester

Manchester-by-the-Sea is a small coastal town in Essex County, Massachusetts, set along the rocky and sandy shores of the state's North Shore. With a population of approximately 5,400 residents, it carries the character of an unhurried New England seaside village: clapboard homes, winding lanes down to the ocean, and a quiet downtown anchored by a few cafes and shops. The town is best known for its scenic coastline and as a gateway to Cape Ann, the storied peninsula that includes Gloucester and Rockport. Manchester-by-the-Sea lies roughly 35 miles northeast of Boston, a drive of about 45 minutes to an hour depending on traffic, making it an accessible escape from the metropolitan area while still feeling decidedly removed.

One of the town's signature draws is Singing Beach, a stretch of shoreline in Manchester-by-the-Sea itself that takes its name from the faint humming sound the sand can make underfoot. Easily reached within a few minutes of the town center, it is one of the more distinctive beaches on the North Shore and a particular favorite among summer visitors. Just south of downtown, the Coolidge Reservation, managed by the Trustees of Reservations, offers rocky headlands, short walking trails, and Atlantic views in a more rugged, less crowded setting than the beach.

A short drive north brings visitors to the rest of Cape Ann, beginning with Gloucester, roughly ten minutes from Manchester. Gloucester is a working harbor city with a long fishing heritage, galleries, and the Fisherman's Memorial on the waterfront. Continuing another fifteen minutes or so up the coast, Rockport draws day-trippers with its harbor at Bearskin Neck, the red fishing shack known as Motif No. 1, and a compact downtown of shops and seafood spots. Together, the Cape Ann towns create a full day of exploring within a small radius of Manchester.

To the south, Salem lies about twelve miles away and adds a different dimension to the area, with its seventeenth-century witch trial history, the Peabody Essex Museum, the House of the Seven Gables, and a livelier waterfront restaurant and nightlife scene.

Manchester-by-the-Sea works well as a short-term rental base precisely because it threads the needle between accessibility and seclusion. Visitors can settle into a quiet coastal community, walk to a celebrated beach, and use the town as a launching point for Cape Ann, Salem, and even day trips into Boston. The combination of in-town amenities, scenic surroundings, and proximity to several of Massachusetts' most recognizable destinations gives the town broad seasonal appeal, with a steady stream of travelers throughout the warmer months and into the fall foliage season.

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