Ipswich, MA

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Ipswich short-term rental market based on reliable data.

Listings

53 / 111

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$36,117

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$859,117

Median Home Sale Price

Top Earners

$73,648

Top-Earners Revenue

Ipswich

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ipswich.

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B

Generally Investor friendly

Ipswich Regulations

STRs are permitted citywide and no separate business license is specified, but a mandatory Certificate of Inspection tied to the Mass State Building Code is required with periodic inspections (780 CMR 110), adding moderate permitting and ongoing compliance. There are no explicit caps, though Ipswich is updating bylaws (especially regarding ADU STR use), creating some regulatory uncertainty.

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About Ipswich

Ipswich is a historic coastal town in Essex County, Massachusetts, home to roughly 13,000 to 14,000 residents. Set along the Atlantic just north of Boston, it is widely regarded as one of New England's most architecturally intact colonial towns, with a stock of First Period homes that is among the largest in the country. The town carries a quiet, small-scale New England character—leafy streets, a compact downtown, working salt marshes, and an agricultural feel—while serving as a popular gateway to the Massachusetts North Shore. Boston sits about thirty miles to the south, reachable by car or commuter rail, while the harbors and galleries of Cape Ann are only a short drive to the east.

A signature draw is the Crane Estate, the former summer property of the Crane family, whose landscaped grounds and early twentieth-century mansion at Castle Hill overlook Ipswich Bay. Managed by The Trustees of Reservations, the property shares its long, dune-backed stretch of Atlantic shoreline with Crane Beach, roughly a five-minute drive from the town center. The combination of rolling lawns, walking trails, formal gardens, and a broad sandy beach makes this one of the most visited historic landscapes on the North Shore.

A short drive inland, the Ipswich River Wildlife Sanctuary protects more than two thousand acres of wetlands, forest, and former farmland along the Ipswich River, with over twelve miles of trails used for hiking, cross-country skiing, and wildlife watching. Run by Mass Audubon, the sanctuary offers a calm, wooded counterpoint to the coastal scenery, with herons, beavers, and river otters among the species that draw birders and families year-round.

Downtown Ipswich is itself a destination, lined with brick storefronts, a nineteenth-century meeting house, and a remarkable concentration of First Period houses that includes the John Whipple House on the South Green, the best-documented and oldest surviving home in town. Visitors come for the antique shops, independent bookstores, and the unhurried rhythm of a New England town center that has changed little in generations.

A few miles south, Appleton Farms, the oldest continuously operating farm in America, opens more than a thousand acres of rolling pasture, woodland, and crop fields to the public. The property combines a working dairy and farm store with miles of multi-use trails, offering another side of the Ipswich experience—pastoral, family-friendly, and rooted in the agricultural heritage of the region.

Together, these natural and historic assets give Ipswich a layered appeal that suits both short beach getaways and longer North Shore vacations. Its blend of protected coastline, wildlife habitat, working farmland, and one of the country's most authentic colonial town centers, all within easy reach of Boston, makes it a versatile base for travelers and a fitting setting for a short-term rental that speaks to first-time visitors and returning New Englanders alike.

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