Paintsville, KY

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Paintsville short-term rental market based on reliable data.

Listings

17 / 36

Reliable / Active

Cap Rate

19%

Middle-Earners Gross Yield

Revenue

$26,092

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$137,908

Median Home Sale Price

Top Earners

$33,655

Top-Earners Revenue

Paintsville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Paintsville.

Loading top listings...

B

Generally Investor friendly

Paintsville Regulations

Short‑term rentals are permitted under Kentucky state rules and no specific Paintsville ordinance was found; that avoids heavy local caps and restrictive zoning while keeping licensing, insurance and taxes straightforward.

View Paintsville Regulations →

Local STR Agent

STR specialist · Paintsville, KY

Trusted Expert
Get Expert Help In Paintsville
Free consultation Response within 24h

About Paintsville

Paintsville is a small city in Johnson County, in the eastern Kentucky foothills of the Appalachian Mountains, with a population of roughly 4,000 residents. The city serves as the county seat and has a long-standing identity tied to Appalachian culture, coal-country heritage, and country music, functioning as a gateway to the natural beauty of eastern Kentucky. It sits approximately 110 miles southeast of Lexington and about 65 miles south of Huntington, West Virginia, making it a quiet anchor between larger regional hubs.

The U.S. 23 Country Music Highway Museum, located in downtown Paintsville, celebrates the remarkable concentration of country music stars who grew up along the U.S. 23 corridor through eastern Kentucky and neighboring regions. The museum honors performers including Loretta Lynn and Crystal Gayle, both of whom were born in Johnson County, as well as Dwight Yoakam, Patty Loveless, and Billy Ray Cyrus, among others. Visitors can explore memorabilia, photographs, and exhibits that trace the corridor's outsized influence on American country music. The museum is within walking distance of most of Paintsville's downtown lodging and dining options.

Just a short drive northwest of the city, Paintsville Lake State Resort Park spans rolling hills, hardwood forest, and a roughly 1,100-acre lake that supports boating, fishing, and swimming. The park features a full-service resort lodge, campground, and the Mountain HomePlace, a re-created 1890s Appalachian settlement where interpreters in period clothing demonstrate traditional crafts, music, and daily life. It is approximately 15 to 20 minutes from downtown Paintsville and serves as the area's primary outdoor recreation draw.

About 25 miles south of Paintsville in Floyd County, Jenny Wiley State Resort Park surrounds Dewey Lake on the Levisa Fork of the Big Sandy River, offering hiking trails, horseback riding, and a broad expanse of forested ridges and hollows. The park is named for Jenny Wiley, a frontier woman whose captivity and escape in the late 1700s became one of the most frequently retold stories of early Kentucky. The drive from Paintsville takes roughly 35 to 40 minutes, making it a feasible day trip for visitors based in the area.

Paintsville makes a compelling base for short-term rental owners because it offers something rare: genuine small-town Appalachian character combined with access to a deep well of cultural and outdoor attractions. Guests who stay in the area can spend mornings exploring the country music heritage of downtown, afternoons on the water at Paintsville Lake or Jenny Wiley, and evenings enjoying local restaurants, antique shops, and live-music venues that line the streets. The city's central location within eastern Kentucky, its proximity to several state parks, and its strong identity as a cultural crossroads give it year-round appeal for travelers seeking an authentic Appalachian experience off the beaten path.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc