Jacksonville, IL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Jacksonville short-term rental market based on reliable data.

Listings

16 / 23

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$18,338

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$141,884

Median Home Sale Price

Top Earners

$35,204

Top-Earners Revenue

Jacksonville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jacksonville.

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C

Challenging to Investors

Jacksonville Regulations

Jacksonville proper permits STRs with licensing, inspections, and 8% hotel/motel tax, but a proposed 12-license cap (7 issued, 3 pending) severely limits new entrants; South Jacksonville prohibits residential STRs entirely. The downtown exemption offers some opportunity, yet the constrained market, pending caps, and compliance costs make operations challenging for investors.

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About Jacksonville

Jacksonville is a small city in central Illinois and serves as the seat of Morgan County, with a population of roughly 18,000 residents. Set amid the rolling hills and timbered bluffs of the upper Illinois River valley, the city has a classic Midwestern character with a walkable historic downtown, tree-lined neighborhoods, and a long-standing reputation for higher education and 19th-century reform history. It is best known as the home of Illinois College, one of the state's oldest institutions of higher learning, and it sits roughly 30 miles west of Springfield, the state capital and the larger metropolitan hub of the region.

Illinois College, founded in 1829, anchors the city's cultural and architectural identity. The hilltop campus features Greek Revival buildings, a landmark observatory, and quiet quadrangles that reflect the city's 19th-century roots as a center of learning. The college hosts public lectures, concerts, and athletic events, giving visitors a steady calendar of small-college activity just a short stroll from the downtown square.

A short walk from the center of town leads to the Governor Joseph Duncan Mansion, a stately brick home that once belonged to the fifth governor of Illinois and now operates as a museum of local and state history. Run by the Jacksonville Historical Society, the mansion provides a glimpse into frontier-era political and domestic life and is one of the most visited historic house sites in central Illinois.

About 40 minutes to the east, Springfield offers a major draw for visitors passing through the area. The city is home to the Abraham Lincoln Presidential Library and Museum, the Lincoln Home National Historic Site, and the Lincoln Tomb at Oak Ridge Cemetery. A short drive beyond Springfield, Lincoln's New Salem State Historic Site preserves the reconstructed 1830s village where Lincoln lived as a young man, with costumed interpreters, log cabins, and walking trails through the surrounding prairie and timber.

Jacksonville also lies within day-trip range of St. Louis, which sits roughly 90 miles to the south-southwest and offers the Gateway Arch, Forest Park, and a full slate of professional sports, music venues, and restaurants. The drive makes St. Louis an easy overnight excursion for visitors based in the city.

For short-term rental investors, Jacksonville offers a compelling combination: a quiet, affordable small city with preserved 19th-century architecture, deep ties to Illinois and Lincoln-era history, and proximity to both the state capital and a major Midwest metropolitan area. Travelers who want a slower, more local Midwestern experience with easy access to Springfield and St. Louis will find the city a convenient and characterful base.

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