Performance indicators for the Jacksonville short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Jacksonville.
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Challenging to Investors
Jacksonville proper permits STRs with licensing, inspections, and 8% hotel/motel tax, but a proposed 12-license cap (7 issued, 3 pending) severely limits new entrants; South Jacksonville prohibits residential STRs entirely. The downtown exemption offers some opportunity, yet the constrained market, pending caps, and compliance costs make operations challenging for investors.
Local STR Agent
STR specialist · Jacksonville, IL
Jacksonville is a city in Morgan County, Illinois, United States. The population was 17,616 at the 2020 census, down from 19,446 in 2010. It is the county seat of Morgan County. It is home to Illinois College, Illinois School for the Deaf, and the Illinois School for the Visually Impaired. Jacksonville is the principal city of the Jacksonville Micropolitan Statistical Area, which includes all of Morgan and Scott counties.
