Centralia, IL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Centralia short-term rental market based on reliable data.

Listings

37 / 51

Reliable / Active

Cap Rate

25%

Middle-Earners Gross Yield

Revenue

$28,395

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$113,910

Median Home Sale Price

Top Earners

$49,347

Top-Earners Revenue

Centralia

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Centralia.

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B

Generally Investor friendly

Centralia Regulations

Centralia appears to allow STRs citywide under HB2919 with no identified prohibitions, modest fees (hundreds of dollars), standard safety and tax obligations, and no documented caps; however, local permits/inspections and operational rules aren’t specified, requiring diligence but still keeping compliance manageable.

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About Centralia

Centralia is a small city in south-central Illinois, situated primarily in Marion County with portions extending into Clinton, Jefferson, and Washington counties. The city has a population of approximately 12,000 residents and carries the longstanding nickname "Hub City," a reference to its historic role as a junction point for the Illinois Central Railroad and its present-day position at the crossing of Interstate 64 and U.S. Route 51. The community has a working-class character shaped by its railroad heritage and its role as a regional service center for the surrounding rural counties. Centralia sits roughly 60 to 70 miles due east of St. Louis, Missouri, making it a practical overnight stop for travelers moving between the St. Louis metro and points deeper into southern Illinois or southwestern Indiana.

Just north of Centralia lies Carlyle Lake, the largest man-made reservoir in Illinois, located about 20 to 25 miles from the city. The lake is a major regional draw for boating, fishing, swimming, and camping, and is surrounded by a network of state and federal recreation areas, including the adjacent Stephen A. Forbes State Recreation Area, which offers hiking trails, equestrian facilities, and additional lake access. Short-term visitors often use Centralia as a more affordable base for multi-day trips to the lake, particularly during summer weekends and hunting seasons in the surrounding farmland and woodlots.

Centralia's historic downtown reflects its early-twentieth-century railroad-era prosperity, with a compact grid of brick commercial buildings and modest civic landmarks within walking distance of one another. The city is also convenient to Salem, the Marion County seat, located roughly 20 miles north, where visitors find the historic Marion County Courthouse, local shops, and a handful of restaurants. To the south, the rolling hills, vineyards, and forests of the Shawnee National Forest begin about 60 to 90 miles from Centralia, giving the city a reasonable launch point for travelers heading toward the Garden of the Gods, the Cache River wetlands, and other natural destinations of extreme southern Illinois.

Centralia's appeal as a short-term-rental market lies in its position as a true crossroads community. It offers a lower-cost alternative to staying in the St. Louis metro while still providing reasonable access to the city, and it serves as a practical base for outdoor recreation at Carlyle Lake, day trips into the Shawnee, and travel along the I-64 corridor. Its central location in southern Illinois, combined with its transportation infrastructure and small-town character, makes it a versatile fit for road-trippers, hunters, anglers, and families exploring the region's outdoor and cultural offerings.

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