Preston, ID

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Preston short-term rental market based on reliable data.

Listings

34 / 82

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$21,016

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$434,782

Median Home Sale Price

Top Earners

$42,521

Top-Earners Revenue

Preston

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Preston.

Loading top listings...

B

Generally Investor friendly

Preston Regulations

Preston allows short‑term rentals citywide thanks to Idaho’s HB506, which preempts many local restrictions and requires only a modest business license with a reasonable fee and a low revocation threshold; the main constraints are a modest per‑parcel cap and basic occupancy limits, keeping compliance straightforward and investor risk low.

View Preston Regulations →

Local STR Agent

STR specialist · Preston, ID

Trusted Expert
Get Expert Help In Preston
Free consultation Response within 24h

About Preston

Preston is a small city in Franklin County in southeastern Idaho, with an approximate population of around 5,500 residents. It carries an unassuming, agricultural character rooted in the Cache Valley's farming traditions, but it has earned a worldwide pop-culture identity as the principal filming location of the 2004 cult film Napoleon Dynamite. The town also sits near the site of one of the most significant — and tragic — events in the American West, and serves as a quiet gateway to outdoor recreation in the Bear River Range. Preston lies roughly 100 miles north of Salt Lake City, Utah, with the smaller university town of Logan, Utah, about 30 miles to the southwest and accessible by a straightforward drive down the valley.

A short drive northeast of town leads to the Bear River Massacre Site, where a Shoshone encampment was attacked by U.S. Army troops in January 1863. The site, designated a National Historic Landmark, offers a sobering and increasingly well-curated place of remembrance, and it has become an important stop for visitors interested in the deeper history of the Intermountain West. Interpretive panels and a small memorial help frame the event in its broader context, making it a destination that draws both historians and educational groups.

In town itself, Preston's brush with Hollywood fame is celebrated through several local tributes to Napoleon Dynamite, including a large mural of the title character and occasional community events. The downtown area has a quiet, small-town feel, with locally owned shops and diners clustered around the main square. Just a few miles north, the older settlement of Franklin — Idaho's first permanent town — preserves a handful of pioneer-era buildings and gives visitors a tangible sense of nineteenth-century Mormon settlement in the region.

To the east, the landscape opens into the Bear River Range and the surrounding national forest, where hiking, camping, fishing, and snowmobiling draw visitors throughout much of the year. Roughly an hour's drive east, the turquoise waters of Bear Lake straddle the Idaho-Utah border, offering boating, beach-going, and a small resort-town atmosphere on its shores.

Preston appeals to short-term-rental investors because it sits at an intersection of small-town Americana, film-tourism curiosity, pioneer history, and easy access to the Bear River Range and Bear Lake. Its proximity to both Salt Lake City and Logan gives it a built-in visitor pool, while the surrounding landscape provides year-round reasons for travelers to book a stay.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc