Hailey, ID

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Hailey short-term rental market based on reliable data.

Listings

104 / 201

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$31,512

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$914,290

Median Home Sale Price

Top Earners

$62,019

Top-Earners Revenue

Hailey

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hailey.

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B

Generally Investor friendly

Hailey Regulations

Short-term rentals are explicitly allowed in Hailey and governed mainly through tax collection (4% local option tax plus 8% state taxes) and a straightforward City Clerk tax permit; combined state sales/travel tax adds cost but not heavy complexity. The Idaho Supreme Court invalidated prohibitions of non‑owner‑occupied STRs in residential zones, limiting overly restrictive zoning, while the city still imposes basic permitting, occupancy/safety standards, and a local‑contact requirement. Overall, STRs are permitted citywide with moderate compliance steps, making the environment investor‑friendly.

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About Hailey

Hailey is a small mountain city in Blaine County, Idaho, tucked into the broad, sage-and-pine Wood River Valley in the south-central part of the state. With a population of roughly 8,000 residents, it carries the unhurried feel of a rural Western town while serving as the functional hub of the Sun Valley region — a role reinforced by its status as the home of Friedman Memorial Airport, the regional air gateway. Hailey functions as a quieter, more affordable base for visitors drawn to the area's famous resorts and outdoor playgrounds, and it sits about 150 miles north of Boise, the nearest major city, a drive of approximately two and a half hours along US-75 and Interstate 84.

Just up the valley about twelve miles north of Hailey, the town of Ketchum and the adjacent Sun Valley resort anchor the region's identity. Sun Valley is one of the oldest and most storied ski destinations in the United States, drawing winter visitors to its Bald and Dollar Mountains, and in summer it transforms into a hiking, mountain-biking, and festival hub. The neighboring towns of Ketchum and Sun Valley also host galleries, restaurants, and the trailheads leading into the surrounding White Cloud and Pioneer Mountains, making them a natural day-trip extension for anyone staying in Hailey.

Further into the high country, the Sawtooth National Recreation Area spreads across more than 700,000 acres of jagged peaks, alpine lakes, and pine forest north of Ketchum. Roughly an hour and a half to two hours from Hailey by car, the recreation area offers opportunities for hiking, backpacking, fly-fishing, and camping in one of the most visually dramatic landscapes in the interior West, with destinations like Redfish Lake and the Sawtooth Range drawing visitors throughout the warmer months.

To the east, the geography shifts dramatically in the direction of Craters of the Moon National Monument and Preserve, a stark volcanic landscape of lava fields, cinder cones, and sagebrush steppe managed by the National Park Service. Reached by a drive of roughly two hours from Hailey across the Camas Prairie and along US-20, the monument offers a striking contrast to the forested mountains of the Wood River Valley and rewards visitors with short hikes through caves, craters, and moon-like terrain that feels worlds away from the alpine setting of the Sun Valley area.

Hailey's appeal as a short-term-rental base lies in the way it blends small-town character with immediate access to a remarkable range of landscapes and amenities. Guests enjoy a quieter, more residential atmosphere than the busier resort villages, often at a more accessible price point, while remaining within an easy drive of world-class skiing, alpine wilderness, and one of the country's most unusual volcanic parks — a combination that supports a year-round rhythm of travel demand.

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