Mount Pleasant, IA

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Mount Pleasant short-term rental market based on reliable data.

Listings

9 / 13

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$19,215

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$194,902

Median Home Sale Price

Top Earners

$27,450

Top-Earners Revenue

Mount Pleasant

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mount Pleasant.

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B

Generally Investor friendly

Mount Pleasant Regulations

Mount Pleasant permits STRs citywide under general zoning, with no dedicated licensing regime or caps. The main requirement is a Certificate of Zoning Compliance plus standard building permits and life-safety code adherence, enforced mostly via complaint rather than routine inspections.

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About Mount Pleasant

Mount Pleasant is a small, welcoming city in southeastern Iowa and the seat of Henry County, with a population of roughly 8,500 residents. The community has a quintessential Midwestern feel, with tree-lined streets, a historic downtown square, and the surrounding patchwork of cornfields and rolling woodland that defines the region. Mount Pleasant is best known as the home of the Midwest Old Threshers Heritage Museum and the massive Old Threshers Reunion held each Labor Day weekend, and it functions as a friendly gateway to the river bluffs and small towns of southeast Iowa. The city sits about 90 miles southeast of Des Moines and roughly 30 miles northwest of Burlington, where the Mississippi River bends past the Iowa–Illinois border.

The biggest draw is the Midwest Old Threshers Heritage Museum, a sprawling complex of antique farm equipment, working steam engines, and gas engines that comes alive during the five-day Old Threshers Reunion around Labor Day. The reunion is one of the largest antique farm and steam-engine gatherings in the country, drawing tens of thousands of visitors, and it is the single biggest engine of short-term-rental demand in the region. Throughout the rest of the year, the museum remains open and continues to be a focal point for visitors interested in agricultural and industrial history.

About 15 minutes northwest of town, Geode State Park wraps around a 187-acre lake and offers a quiet retreat for hiking, fishing, and camping. The park takes its name from the geode rock formations common to the area, and its mix of hardwood forest, picnic areas, and calm water makes it a popular destination for families and day-trippers looking for a slower pace.

Southeast of Mount Pleasant, the Mississippi River towns of Burlington and Fort Madison add another layer to the area's appeal. Burlington, roughly half an hour away, sits on high bluffs above the river and is famous for Snake Alley, a steep, winding brick street that Ripley's Believe It or Not once called the world's crookedest. Fort Madison, a short drive further south, is home to Old Fort Madison, a reconstructed 1800s military outpost, and to stretches of the Great River Road that draw road-trippers year-round.

For short-term-rental investors, Mount Pleasant offers a rare combination of small-town character and one major annual event that fills nearby lodging for miles. The Old Threshers Reunion alone justifies seasonal demand spikes, while the proximity to the Mississippi River, Geode State Park, and the broader southeast Iowa region provides year-round reasons for travelers to book a stay.

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