Pahoa, HI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pahoa short-term rental market based on reliable data.

Listings

307 / 546

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$26,065

Middle-Earners Revenue

Occupancy

68%

Middle-Earners Occupancy

Home Value

$296,509

Median Home Sale Price

Top Earners

$60,007

Top-Earners Revenue

Pahoa

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pahoa.

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C

Challenging to Investors

Pahoa Regulations

STRs are allowed only in specific commercial/visitor and designated resort areas (V, CG, CV, resort/resort node zones, and RM with condo regime); most standard residential zones are excluded and legacy nonconforming uses require annual NUC renewals. The process requires county registration ($500), state TAT/GET licenses, detailed site/floor plans, and ongoing compliance, and there is risk from state legislation empowering counties to phase out STRs in residential/agricultural zones.

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About Pahoa

Pahoa is a small, eclectic town situated in the Puna District of Hawaii County on the eastern side of the Big Island of Hawaii. With a population of roughly 900 people, it has long drawn a free-spirited, artistic community drawn to the area's lush rainforests, volcanic soils, and laid-back island lifestyle. Pahoa is best known as a gateway to one of the world's most active volcanic landscapes and as a base for exploring the dramatic coastline of lower Puna. The nearest major city is Hilo, the county seat of Hawaii County, which lies approximately 15 to 20 miles to the north along the Hawaii Belt Road. Pahoa's compact historic downtown is lined with wooden storefronts housing local eateries, art galleries, and small markets that reflect the town's distinctive character shaped by waves of immigration and counter-cultural settlement.

A short drive south of town, Hawaii Volcanoes National Park protects the volcanic summit of Kilauea and a vast landscape of craters, lava tubes, and coastal cliffs. The park entrance from the Pahoa side, via the town of Volcano, is roughly a 45-minute drive and offers visitors the chance to walk through Thurston Lava Tube, peer into the steaming Halemaumau crater, and traverse the Chain of Craters Road as it descends toward the sea. The park's ongoing volcanic activity continues to make it one of the most visited natural sites in the United States, and its proximity to Pahoa is a major draw for travelers staying on this side of the island.

Just a few minutes northeast of Pahoa's center, Lava Tree State Monument preserves an otherworldly forest of lava molds formed when a 1790 lava flow engulfed the trunks of an ohia tree grove, leaving hollow stone casts behind. The short loop trail through the park is a popular stop for visitors wanting a quick, immersive encounter with the island's volcanic geology without committing to a longer hike. The site captures, in a single quiet walk, the powerful relationship between lava and vegetation that defines much of the Puna landscape.

South of town along the Red Road, Kehena Beach draws visitors with its striking black sand and rugged surf, while a short drive further brings travelers to Ahalanui Hot Ponds, a geothermally warmed swimming area set within a botanical garden near the coast. These coastal stops, together with the smaller communities of Kalapana and Kaimu—where newer black sand beaches formed after 1990s lava flows reshaped the shoreline—make Pahoa an excellent launch point for exploring the full range of Puna's natural attractions.

Pahoa offers short-term rental owners a uniquely compelling proposition: a destination defined by Hawaii's most powerful geological forces, supported by a genuine local community rather than a resort-style environment. Visitors who book stays here come seeking lava flows, black sand beaches, hot springs, and rainforest hikes, often combining their trip with day excursions to Hawaii Volcanoes National Park and the eastern coastline. With limited traditional hotel inventory in the area, well-located vacation rentals in and around Pahoa serve as both a comfortable base camp and a direct connection to one of the most geologically active regions on Earth.

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