Performance indicators for the Kula short-term rental market based on reliable data.
Listings
Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
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Middle-Earners Occupancy
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The highest-performing listings in Kula.
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Generally Investor friendly
Kula permits STRs via an STRH permitting system with a modest, clearly defined cap (15, 9 issued) and a relatively straightforward compliance process; while zoning and manager/parking rules add operational steps, the process is known and caps are not constraining at current levels. Ongoing council reviews and reforms create some policy risk, but overall regulations remain predictable and investor‑friendly.
Local STR Agent
STR specialist · Kula, HI
Kula is a district and census-designated place (CDP) of Maui, Hawaii. It stretches across Upcountry Maui, the western-facing slopes of Haleakalā. Most residential areas lie between about 500 to 1,100 m (1,600 to 3,600 ft) in elevation. The district is distinct from the generally hotter and busier coastal areas. The population of the Kula CDP at the 2020 Census was 6,942, while the larger Kula Census County Division, which includes the communities of upland Keokea and coastal Wailea and Makena, had a population of 12,864.