Koloa, HI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Koloa short-term rental market based on reliable data.

Listings

1223 / 2210

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$103,238

Middle-Earners Revenue

Occupancy

78%

Middle-Earners Occupancy

Home Value

$1,259,421

Median Home Sale Price

Top Earners

$203,471

Top-Earners Revenue

Koloa

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Koloa.

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C

Challenging to Investors

Koloa Regulations

STRs are only permitted inside designated Visitor Destination Areas (VDA) or for existing nonconforming TVRs; outside the VDA, rentals ≤180 days are prohibited, sharply limiting where and how investors can operate. Inside the VDA, applicants must navigate planning permits, fees, annual certified‑mail renewals with no grace period, and detailed compliance documentation. Enforcement is strict (Cease & Desist, forfeiture), raising operational risk despite legality within limited zones.

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About Koloa

Koloa is a small historic plantation town on the south shore of the island of Kauai, in Kauai County, Hawaii. With a population of roughly 2,200, it has a quiet, weathered character shaped by its role as the birthplace of Hawaii's commercial sugar industry in the 1830s. Today the town is best known as the gateway to Poipu, one of the island's most popular beach-resort areas, and as a convenient base for exploring both the sunny south coast and the dramatic landscapes of western Kauai. The county seat of Lihue, where most island visitors arrive at the airport, sits about 12 miles to the northeast.

Just a few minutes south of Koloa, Poipu Beach is the south shore's marquee swimming and snorkeling spot, with calm, reef-protected coves that regularly draw Hawaiian green sea turtles and, occasionally, endangered Hawaiian monk seals onto its golden sand. The cluster of resorts, restaurants, and small shopping centers around the beach gives the area a lively, sun-soaked feel that contrasts with Koloa's quieter, older-town mood. Poipu is one of the most photographed stretches of coast in the islands.

A short drive west of Koloa, along the coastal road that continues toward the town of Eleele, lies Spouting Horn, a lava-tube blowhole that sends plumes of salt spray high into the air when waves surge through the rocks. The small surrounding park is a popular sunset stop, and roadside vendors often set up nearby selling local fruit and crafts. From the same area, visitors can reach the National Tropical Botanical Garden at Lawai, whose Allerton and McBryde gardens thread through a coastal valley just south of Koloa and offer a different, lusher counterpoint to the resort beach scene.

Further afield, Waimea Canyon State Park lies roughly an hour's drive west and northwest of Koloa, with the road climbing from sea level up to the canyon rim. Often called the Grand Canyon of the Pacific, the deep red gorge cuts into the volcanic interior of the island and offers sweeping overlooks and hiking trails. From the same drive, travelers can continue up into Koke'e State Park and the high-country lookouts that gaze down the Nā Pali coast on the island's northwest side.

Koloa's combination of old-Hawaiian atmosphere, walkable small-town scale, and immediate proximity to Poipu's beaches makes it a natural base for travelers who want to pair south-shore relaxation with longer day trips into the interior or the Nā Pali side of the island. The mix of year-round warm weather, steady demand from beach-focused visitors, and easy access to both the resort cluster and the island's top natural attractions helps explain why short-term rentals in and around the town have become a popular way to experience Kauai.

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