Madison, GA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Madison short-term rental market based on reliable data.

Listings

12 / 28

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$25,923

Middle-Earners Revenue

Occupancy

34%

Middle-Earners Occupancy

Home Value

$442,254

Median Home Sale Price

Top Earners

$53,342

Top-Earners Revenue

Madison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Madison.

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D

Unfriendly to Investors

Madison Regulations

Madison, GA explicitly bans all STRs citywide (effective May 13, 2024) with no permits and clear enforcement, eliminating investor-viable uses.

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About Madison

Madison is a small, historic city in Morgan County, Georgia, with a population of roughly 4,000 residents. Widely regarded as one of the best-preserved antebellum towns in the American South, it is celebrated for its tree-lined streets, grand 19th-century homes, and a downtown that feels little changed since the Civil War. The town is known for its prominent role in Georgia's plantation-era history and was famously spared during Sherman's March to the Sea. It sits about 60 miles east of Atlanta, roughly an hour's drive, and about 30 miles south of Athens, making it a convenient weekend escape from either city's bustle.

A focal point of any visit is the Madison Historic District, one of the largest designated historic districts in the state, encompassing hundreds of antebellum and Victorian structures. Walking the district reveals a remarkable concentration of preserved homes, churches, and civic buildings, with the 1905 Morgan County Courthouse standing as a central landmark. A short stroll from the square leads to Heritage Hall, a local history museum housed in a former cotton warehouse, where visitors can learn about the region's plantation past and the stories of the families who shaped the town.

Just outside Madison, Hard Labor Creek State Park offers a welcome change of pace from the town's antebellum elegance. Located roughly 15 minutes from the historic square, the park features over 20 miles of hiking and biking trails, fishing lakes, horseback riding, and a championship golf course. It is one of Georgia's larger state parks and a popular spot for guests looking to enjoy the area's rolling piedmont landscape.

To the south, Lake Oconee spans about 19,000 acres and draws visitors with boating, fishing, and waterfront dining. The lake is roughly a 25- to 30-minute drive from Madison and forms a natural companion destination for travelers who want to pair small-town sightseeing with outdoor recreation. Several resort communities and marinas along its shores make it a year-round draw for boaters, golfers, and weekend tourists from Atlanta.

Madison makes a compelling base for short-term rentals because it offers something rare in the region: a genuine sense of place. Guests can spend mornings browsing locally owned shops in the historic square, afternoons hiking or boating in nearby parks and lakes, and evenings dining in a town that still feels distinctly Southern and unhurried. Its proximity to both Atlanta and Athens, combined with the draw of Hard Labor Creek and Lake Oconee, gives property owners a steady mix of leisure travelers, history enthusiasts, and visitors escaping the city for a long weekend.

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