Kennesaw, GA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Kennesaw short-term rental market based on reliable data.

Listings

241 / 507

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$33,316

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$402,095

Median Home Sale Price

Top Earners

$58,791

Top-Earners Revenue

Kennesaw

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Kennesaw.

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C

Challenging to Investors

Kennesaw Regulations

STRs are technically allowed in single‑family zones, but the citywide cap of 150 licenses plus a 250‑foot buffer, $250 application fee, two‑license owner limit, and annual renewals create a constrained, costly, and uncertain environment for investors, with enforcement and upcoming review adding risk.

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About Kennesaw

Kennesaw is a suburban city northwest of Atlanta in Cobb County, Georgia, United States, located within the greater Atlanta metropolitan area. Known from its original settlement in the 1830s until 1887 as Big Shanty, it became Kennesaw under its 1887 charter. According to the 2020 census, Kennesaw had a population of 33,036, a 10.9% increase in population over the preceding decade. Kennesaw has an important place in railroad history. During the Civil War, Kennesaw was the staging ground for the Great Locomotive Chase on April 12, 1862. Kennesaw is home to Kennesaw State University, an R2 research institution and the third largest public university in the state of Georgia.

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