Buford, GA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Buford short-term rental market based on reliable data.

Listings

92 / 298

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$33,265

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$471,166

Median Home Sale Price

Top Earners

$65,082

Top-Earners Revenue

Buford

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Buford.

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B

Generally Investor friendly

Buford Regulations

STRs are allowed provided zoning permits and standard business licensing/tax registrations; investors face routine permitting (business license, state sales tax, safety compliance) with no published caps, but must proactively confirm zoning, HOA, and any local inspection specifics with city departments.

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About Buford

Buford is a small city situated primarily in Gwinnett County, with a small portion extending into neighboring Hall County, in the north-central part of Georgia. The city has a population of roughly 15,000 to 17,000 residents and carries the feel of a compact, fast-growing suburb with a touch of small-town character, set against a backdrop of rolling Piedmont terrain. It is best known as a gateway to Lake Lanier, one of the most popular outdoor recreation destinations in the Southeast, and as the home of one of the largest shopping centers in the region. Buford lies approximately 35 to 40 miles northeast of downtown Atlanta, accessible via Interstate 85 and U.S. Route 23, placing it within easy reach of the metro area while maintaining a quieter, more relaxed atmosphere of its own.

One of the city's most prominent landmarks is the Mall of Georgia, a sprawling retail and entertainment complex that ranks among the largest shopping centers in the southeastern United States. Just minutes from downtown Buford, the mall offers hundreds of stores, dining options, and a movie theater, drawing visitors from across the region and serving as a convenient amenity for short-term rental guests looking to shop, eat, or spend an indoor afternoon.

A short drive west of the city brings visitors to Lake Lanier, a vast reservoir created by the U.S. Army Corps of Engineers in the 1950s and now a defining feature of the region. The lake's shoreline is lined with marinas, public beaches, and lakeside parks, and it supports boating, fishing, swimming, and paddling throughout the warmer months. Buford Dam Park, located just a few miles from the city center, offers picnic areas, walking paths, and a viewing area of the dam itself, making it a popular stop for families and day visitors.

A bit further afield, the surrounding Gwinnett and Hall County countryside features a network of greenways, golf courses, and small historic downtowns, including the city of Buford's own short stretch of preserved Main Street, which retains a handful of locally owned shops and eateries. Visitors willing to drive a little farther can also reach attractions such as the Chateau Élan winery and resort near Braselton, roughly 20 to 25 miles northeast, and the racing facilities at Road Atlanta in Braselton, both of which host events and visitors throughout the year.

For short-term rental investors and travelers alike, Buford offers a compelling combination: a quieter suburban base within easy reach of Atlanta, immediate access to the recreational draw of Lake Lanier, and the retail and dining conveniences of a major regional mall. The city's location near the I-85 corridor also makes it a practical stopover for travelers moving between Atlanta, the North Georgia mountains, and the broader Southeast, giving the area a steady year-round flow of potential guests looking for a comfortable place to stay while they explore the region.

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