Winter Haven, FL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Winter Haven short-term rental market based on reliable data.

Listings

3281 / 8565

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$33,988

Middle-Earners Revenue

Occupancy

64%

Middle-Earners Occupancy

Home Value

$274,672

Median Home Sale Price

Top Earners

$70,134

Top-Earners Revenue

Winter Haven

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Winter Haven.

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B

Generally Investor friendly

Winter Haven Regulations

Winter Haven explicitly allows STRs citywide with a straightforward Business Tax Receipt and basic safety requirements, and the city provides clear contacts for zoning checks; moderate state licensing and tax registration steps apply, but no local occupancy, listing, or STR‑count caps are indicated and the tone is supportive.

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About Winter Haven

Winter Haven, Florida, is a city located in the central part of the state, approximately 50 miles southwest of Orlando. As of the latest estimates, the city has a population of around 45,000 residents. Winter Haven is well-known for its Chain of Lakes, which consists of 50 lakes interconnected by a system of canals, making it a popular destination for water sports and outdoor activities.

The proximity to Orlando, a major city renowned for its theme parks and tourist attractions, makes Winter Haven an appealing option for those seeking short-term rentals. One of Winter Haven's key attractions is LEGOLAND Florida Resort, a large amusement park themed around the popular LEGO brand, which has been a significant draw for families. For more information about LEGOLAND Florida Resort, visit LEGOLAND Florida Resort.

Winter Haven also boasts a rich history and cultural scene, highlighted by landmarks such as the Historic Ritz Theatre, a beloved local venue for performing arts and cinema. Details about their shows and events can be found here: Ritz Theatre.

Nature enthusiasts can enjoy the serene environments of the Bok Tower Gardens, which are located just 20 minutes from Winter Haven in nearby Lake Wales. This historic site features beautifully landscaped gardens and a 205-foot tall singing tower with carillon bells. Learn more at Bok Tower Gardens.

Overall, Winter Haven offers a mix of family-friendly activities, natural beauty, and cultural experiences, along with its close proximity to Orlando, making it a desirable location for short-term rentals.

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