Pensacola, FL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pensacola short-term rental market based on reliable data.

Listings

5269 / 9411

Reliable / Active

Cap Rate

19%

Middle-Earners Gross Yield

Revenue

$48,366

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$261,307

Median Home Sale Price

Top Earners

$102,057

Top-Earners Revenue

Pensacola

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pensacola.

Loading top listings...

B

Generally Investor friendly

Pensacola Regulations

Pensacola explicitly permits short‑term rentals without a cap on property count, and licensing fees are modest (about $90‑$170 per year) with a straightforward DBPR process, but investors must meet stricter zoning requirements (minimum 15,000 sq ft lot and within 0.5 mi of an arterial road) and periodic balcony inspections, creating moderate compliance constraints.

View Pensacola Regulations →

Local STR Agent

STR specialist · Pensacola, FL

Trusted Expert
Get Expert Help In Pensacola
Free consultation Response within 24h

About Pensacola

Pensacola, Florida, is a vibrant coastal city located in the westernmost part of the Florida Panhandle. With a population of approximately 52,000 residents, Pensacola boasts a rich history, a thriving cultural scene, and beautiful natural landscapes. The city sits around 57 miles east of Mobile, Alabama, providing easy access to a larger metropolitan area while maintaining its unique local charm.

Pensacola is known for its stunning white-sand beaches, particularly those found at Pensacola Beach on Santa Rosa Island, which is part of the Gulf Islands National Seashore (https://www.nps.gov/guis/planyourvisit/index.htm)..) This area offers numerous recreational opportunities, from sunbathing and swimming to various water sports such as kayaking and paddleboarding.

The city is also home to the Pensacola Naval Air Station, the first air station commissioned by the U.S. Navy, making it a vital piece of American military history. The base houses the National Naval Aviation Museum (https://www.navalaviationmuseum.org/),,) which features over 150 restored aircraft and numerous exhibits detailing naval aviation history.

Historic Pensacola Village (https://www.historicpensacola.org/)) offers a glimpse into the city's past with museums, houses, and archaeological sites spread out over several blocks. Additionally, the Saenger Theatre (https://www.pensacolasaenger.com/)) in downtown Pensacola hosts a variety of performances ranging from Broadway shows to concerts, making it a cultural hub.

Pensacola's appeal for short-term rentals is heightened by its coastal attractions, historic significance, and cultural events. Its proximity to a major city like Mobile provides access to broader amenities while allowing visitors to enjoy a more laid-back, scenic ambiance. Whether travelers are looking to explore history, enjoy outdoor activities, or experience local arts and culture, Pensacola offers a diverse range of activities and accommodations to suit their needs.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc