Mary Esther, FL
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Mary Esther short-term rental market based on reliable data.
Listings
49 / 152
Reliable / Active
Cap Rate
9%
Middle-Earners Gross Yield
Revenue
$27,757
Middle-Earners Revenue
Occupancy
57%
Middle-Earners Occupancy
Home Value
$313,946
Median Home Sale Price
Top Earners
$66,901
Top-Earners Revenue
Mary Esther
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Mary Esther.
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Generally Investor friendly
Mary Esther Regulations
Mary Esther explicitly permits short‑term rentals, aligning with state law, and imposes a moderate, predictable compliance process (state DBPR license + annual city registration, posting, 24/7 responsible party, occupancy and advertising rules, standard inspections/taxes). There are no stated caps or restrictive zoning, and enforcement uses clear penalties with a state‑mandated fine cap, making compliance manageable.
Local STR Agent
STR specialist · Mary Esther, FL
About Mary Esther
Mary Esther is a city in Okaloosa County, Florida, United States. It is part of the Fort Walton Beach–Crestview–Destin Metropolitan Statistical Area. The population was 3,982 at the 2020 US census.