Marathon, FL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marathon short-term rental market based on reliable data.

Listings

613 / 1143

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$59,677

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$804,549

Median Home Sale Price

Top Earners

$120,501

Top-Earners Revenue

Marathon

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marathon.

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C

Challenging to Investors

Marathon Regulations

STRs are explicitly allowed but subject to heavy permitting (dual licenses, mandatory training, Fire Marshal inspections), aggressive penalties (up to $500/day; suspension/revocation after strikes), strict occupancy/parking/noise/docking rules, and a minimum stay of 7–28 nights that caps revenue potential and reduces investor flexibility.

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About Marathon

Marathon, Florida, is a city located in the middle of the Florida Keys, approximately 110 miles southwest of Miami. Known for its tropical climate and stunning ocean views, Marathon spans over 13 islands, encompassing a population of around 9,000 residents. The city is well-regarded for its nautical lifestyle, vibrant marina culture, and extensive network of canals.

Marathon provides several attractive landmarks and activities that make it appealing for short-term rentals. The city is home to the renowned Sombrero Beach Sombrero Beach, which offers pristine sandy stretches, clear waters, and excellent opportunities for swimming, snorkeling, and picnicking.

Another pivotal attraction is the Seven Mile Bridge Seven Mile Bridge, one of the longest bridges in the world, connecting Marathon to Little Duck Key and offering breathtaking oceanic vistas, particularly appealing during sunrise and sunset.

The Dolphin Research Center Dolphin Research Center is another gem, providing interactive experiences where visitors can engage with dolphins and learn about marine life conservation.

Additionally, the Crane Point Hammock Crane Point Hammock is a fascinating eco-tourism site featuring preserved natural areas, a museum, and a historic home.

These varied attractions, combined with the tropical weather and proximity to other key locations in the Florida Keys, make Marathon, FL, a desirable destination for short-term rentals.

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