Morrison, CO

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Morrison short-term rental market based on reliable data.

Listings

41 / 101

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$47,564

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$723,163

Median Home Sale Price

Top Earners

$93,077

Top-Earners Revenue

Morrison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Morrison.

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D

Unfriendly to Investors

Morrison Regulations

STRs are explicitly prohibited within the Town of Morrison (Title 10, Ch.1, Art.E, Sec.6), eliminating any legal pathway for investors within town limits; while unincorporated Jefferson County allows STRs under a two-step process (Special Exception + permit), this remains outside Morrison and does not mitigate the municipality’s outright ban.

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About Morrison

Morrison is a small town nestled in Jefferson County, Colorado, situated at the mouth of Bear Creek Canyon where the plains meet the Rocky Mountain foothills. With a population of roughly 400 residents, Morrison has a quiet, historic small-town character that contrasts sharply with the bustling Denver metropolitan area just to its east. The town is best known as the home of one of the world's most famous outdoor music venues and as a gateway to outdoor recreation in the foothills and mountains west of Denver. Located approximately 17 miles southwest of downtown Denver, Morrison offers visitors an easy escape from the city into a scenic, nature-rich setting.

The crown jewel of Morrison is Red Rocks Amphitheatre, a legendary open-air concert venue built into towering sandstone rock formations. Known worldwide for both its stunning natural acoustics and breathtaking scenery, Red Rocks hosts major concerts, fitness events, and sunrise yoga sessions year-round. The surrounding Red Rocks Park also features hiking trails, a visitor center, and the Colorado Music Hall of Fame. The venue sits just a few minutes' drive from the center of town, making it the focal point of Morrison's identity and a major draw for visitors.

Just south of town, Bear Creek Lake Park spans a large area around a reservoir and offers a wide range of outdoor activities. The park features swimming, non-motorized boating, fishing, horseback riding, and miles of multi-use trails winding through wetlands, cottonwood groves, and open meadows. It is a popular spot for picnicking, paddleboarding, and spotting local wildlife such as herons and deer. From Morrison, the park is only a short drive south, providing an easy outdoor getaway for families and nature lovers.

A short drive up Bear Creek Canyon from Morrison leads to the mountain community of Evergreen and onward toward higher-elevation destinations in the Rocky Mountains. The route along State Highway 74, known as Bear Creek Road, is itself a scenic drive through the foothills, with pull-offs for hiking and photography. To the north, Dinosaur Ridge offers a unique outdoor experience where visitors can see fossilized dinosaur tracks and bones embedded in the rock along the Front Range. These nearby attractions, combined with Morrison's proximity to Denver, make the town a convenient base for exploring both the urban and natural sides of the Colorado Front Range.

Morrison's appeal as a short-term rental destination lies in its rare combination of small-town charm, world-class entertainment, and immediate access to the Colorado outdoors. Guests can attend a concert at Red Rocks, spend a day on the water at Bear Creek Lake Park, and return to a quiet neighborhood setting all within a single visit. With Denver's airport and downtown amenities less than 30 minutes away and the Rocky Mountains a short drive in the other direction, Morrison offers short-term rental owners a versatile location that attracts music lovers, outdoor enthusiasts, and travelers seeking a Colorado experience beyond the typical city stay.

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