Greeley, CO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Greeley short-term rental market based on reliable data.

Listings

108 / 246

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$31,336

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$422,689

Median Home Sale Price

Top Earners

$56,548

Top-Earners Revenue

Greeley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Greeley.

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C

Challenging to Investors

Greeley Regulations

Greeley explicitly allows STRs, but imposes strict frequency caps (73 nights/year for accessory, 30 cumulative nights per visitor for primary) and limits primary STRs to commercial/industrial zones with discretionary approvals; licensing is moderate (business, sales tax, inspections), and enforcement (fines, log tracking, local rep) is strict, creating notable investor risk and operational constraints.

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About Greeley

Greeley is a city of roughly 108,000 residents situated in Weld County on Colorado's northern Front Range. With roots as a 19th-century agricultural colony, it has retained a working, blue-collar character layered with the lively feel of a college town thanks to the University of Northern Colorado, one of the oldest public universities in the state. Greeley is perhaps best known for the annual Greeley Stampede, one of the largest rodeos in the country, and serves as a practical base for visitors exploring the northern Colorado plains, the Cache la Poudre River corridor, and the eastern gateways to the Rocky Mountains. It lies approximately 50 miles north of Denver, reached in under an hour by interstate.

The University of Northern Colorado anchors the cultural and sporting life of the city, hosting Division I athletics, performing arts productions, and lectures that draw visitors from across northern Colorado. Its campus, just a few minutes from downtown, offers restaurants, galleries, and tailgating traditions that bring a steady calendar of activity throughout the academic year.

Just east of the city, the Pawnee National Grassland spreads across a striking short-grass prairie landscape that feels far removed from Colorado's mountain stereotype. About a 30- to 40-minute drive from downtown Greeley, the grassland offers birding for mountain plovers and prairie falcons, stargazing under some of the darkest skies in the region, and quiet drives along sparsely traveled county roads. It is a particular draw for travelers seeking solitude and authentic Western scenery.

To the southwest, Rocky Mountain National Park sits roughly 90 miles from Greeley, typically a drive of about two hours through the foothills and into the high country. The park's Trail Ridge Road, alpine lakes, and elk-rich meadows offer one of the most iconic outdoor experiences in the American West, and Greeley's position makes it a convenient overnight stop for travelers approaching from the plains rather than the Denver metro area.

Downtown Greeley adds a smaller-scale local flavor, with the restored historic Lincoln Park neighborhood, the Centennial Village living-history museum, and a growing collection of breweries, coffee shops, and restaurants that reflect the city's evolving identity beyond its agricultural roots.

For short-term rental investors, Greeley offers a compelling combination of affordability, steady demand drivers, and geographic reach. The Stampede brings a short, intense spike in summer bookings, while UNC provides year-round academic and athletic demand. The proximity to Denver, Rocky Mountain National Park, and the Pawnee Grassland gives the city a reach that far exceeds its size, making it a practical and varied base for travelers who want both Front Range convenience and open-space adventure.

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